Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, performance, and client satisfaction for paid social campaigns across a range of eCommerce brands.

• Manage comprehensive media planning, creative development, testing, measurement, and long-term growth of accounts.

• Act as a reliable strategic advisor to senior stakeholders at client organizations.

• Conduct executive-level discussions and provide clear, data-driven recommendations.

• Identify performance issues, critically evaluate account strategies, pinpoint optimization opportunities, and guide teams towards improved outcomes.

• Mentor and lead high-performing managers and teams.

• Set clear expectations, foster accountability, address performance deficiencies, and encourage continuous learning.

• Create and implement best practices for campaign execution, budget oversight, strategic planning, reporting, and client communication.

• Recognize risks and enhance operational efficiency across teams.

• Transform emerging platform capabilities, consumer trends, and measurement innovations into actionable insights for clients and the agency.

⛳️ Requirements

• A minimum of 8 years of experience in paid social, with significant agency experience leading strategy and performance for eCommerce brands.

• In-depth expertise in eCommerce and a proven history of driving profitable growth for DTC and retail brands.

• Comprehensive understanding of customer acquisition, ROAS, CAC, LTV, conversion optimization, and full funnel measurement.

• Advanced hands-on proficiency in major paid social platforms, especially Meta and TikTok.

• Solid working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging social platforms.

• Demonstrated experience in managing and developing teams, holding direct reports accountable, tackling performance challenges, and enhancing strategic and operational quality.

• Capability to independently assess accounts, diagnose performance trends, formulate actionable optimization strategies, and link media performance to broader eCommerce results.

• Exceptional skills in written and verbal communication, as well as presentation capabilities.

• Strong grasp of creative strategy, testing methodologies, attribution, incrementality, and performance measurement.

• Advanced proficiency in Excel; experience with pivot tables is required.

• Familiarity with eCommerce analytics and attribution platforms like GA4, Northbeam, or Triple Whale is highly desirable.

• Relevant certifications from platforms are an advantage.

• Practical experience with social UIs is essential.

• Successful completion of a background check is mandatory for candidates receiving an offer.

🏝️ Benefits

• A remote-first workplace designed to facilitate flexibility and connection.

• Comprehensive medical, dental, and vision insurance.

• Generous retirement savings program.

• Thoughtful parental leave and return-to-work initiatives.

• Flexible Time Off policy.

• Opportunities for sabbaticals.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Continuous learning and development opportunities.

• Transparent DEIB practices and an inclusive work environment.