Director, OmniChannel Marketing

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Act as a subject matter expert and thought leader on omnichannel activation, customer engagement, content operations, AI-enabled marketing, and commercial transformation.

• Oversee client benchmark and project engagements from the initiation stage to final delivery.

• Conduct executive interviews and evaluate organizational structures, operating models, resource distribution, budgets, processes, and capabilities.

• Organize client-supplied quantitative and qualitative data for analysis within TGaS’ database.

• Write benchmark engagement reports featuring peer comparisons, best-practice evaluations, and actionable recommendations.

• Represent the solution and work collaboratively across various TGaS teams.

• Engage in value-added client interactions, including strategy and business planning sessions or workshops.

• Address client inquiries with expert advice and provide urgent, on-call support.

• Assist in the annual planning for value-added client content through TGaS Advisors’ Virtual How (VHow) network and survey process.

• Identify and apply enhancements to the advisory services process.

• Conduct deep dives into best practices for distribution to advisory services clients.

• Cultivate trusted relationships with member organizations and recognize emerging needs.

• Identify unmet client needs and business development opportunities through client interactions.

• Understand TGaS solutions and engage with other solutions based on client requirements.

• Contribute to the development and evolution of services and offerings.

• Document unmet client needs and innovative concepts.

• Evolve the formats of deliverables to enhance value for the TGaS network and individual clients.

⛳️ Requirements

• 8–10 years of experience leading Omnichannel operations in an agency or life sciences environment.

• Comprehensive knowledge of pharmaceutical commercial operations, marketing operations, omnichannel strategy, or related domains.

• Experience in understanding marketing channels, processes, systems, and associated best practices.

• Comfort in engaging with top executives and business unit leaders.

• Ability to consult, solve problems, work independently, and organize complex information into clear, actionable recommendations.

• Proven experience in developing and maintaining effective relationships with internal stakeholders and/or clients.

• Capacity to manage multiple projects and timelines concurrently.

• Exceptional communication skills, including group presentations and verbal and written abilities.

• High integrity and credibility.

• Skills in change management and process analysis.

• Ability to work with minimal supervision and proactively seek opportunities.

• A Bachelor’s degree is required.

• An advanced degree is highly preferred.

• Previous experience as a consultant or in a consultative role is advantageous.

🏝️ Benefits

• Annual discretionary performance bonus.

• Equal opportunity employer.

• Workplace culture focused on inclusion and engagement.