Director, Omnichannel Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead a global omnichannel marketing strategy targeting key audiences and markets.

• Create integrated channel strategies that align with audience priorities, portfolio strategy, commercial objectives, and approved messaging.

• Develop the operational model, measurement framework, planning cadence, and optimization practices for omnichannel marketing.

• Identify and leverage opportunities involving AI, automation, and cutting-edge marketing technologies.

• Collaborate with MarComm, Product Management/Upstream, channel and audience marketers, Regulatory & Legal, along with external agencies.

• Manage demand generation and engagement through various channels including paid media, DRTV, website, search, social, email, SEO, and lead nurturing.

• Provide strategic guidance for DRTV creative, offers, media, measurement, production, and agency partnerships.

• Convert business objectives into quantifiable marketing outcomes and performance priorities.

• Foster a culture centered on testing, learning, analytics, continuous improvement, and AI-driven innovation.

• Cultivate strategic partnerships with media, digital, SEO, website, DRTV/TV, and marketing technology partners.

• Define agency scope, performance expectations, budgets, reporting standards, and strategic direction.

• Ensure that Regulatory/Legal and Veeva review checkpoints are integrated into activation workflows.

• Lead and mentor the Omnichannel team.

• Enhance team capabilities in digital marketing, analytics, automation, AI, customer journey design, and performance optimization.

• Foster a collaborative, accountable, and high-performance culture that supports business transformation.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Over 10 years of marketing experience with substantial responsibilities in omnichannel, digital, demand generation, or performance marketing leadership.

• Experience in direct-response television (DRTV), including hands-on strategy and/or production in developing, launching, and optimizing DRTV campaigns (strongly preferred).

• Background in a regulated medical device environment.

• Experience in managing legal and regulatory (MLR/Veeva) reviews and approvals for marketing content and campaigns.

• Proven track record in leading integrated marketing programs across various audiences, channels, and priorities.

• Experience in managing agencies, budgets, analytics, marketing technology platforms, and cross-functional stakeholders.

• Strong leadership, prioritization, storytelling at the executive level, and change management skills.

🏝️ Benefits

• Annual performance bonus incentive plan.

• Company-sponsored benefits.

• Wellbeing programs.

• Health insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan with employer contribution and matching.

• Generous paid vacation leave.

• Paid sick leave.

• Paid volunteer time.

• Fully remote work with occasional travel for internal leadership meetings, team planning, and cross-functional collaboration.