Director of Worldwide Marketing Data Strategy – Analytics

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Oversee the complete strategy, implementation, and adoption of marketing analytics, measurement frameworks, and intelligence capabilities for Enterprise Marketing.

• Hire, nurture, and manage a global team of data strategists and analysts.

• Track and evaluate business performance to uncover trends, risks, opportunities, and actionable insights for Marketing.

• Set up measurement principles, KPIs, conversion definitions, attribution methodologies and windows, incrementality approaches, and additional marketing effectiveness frameworks.

• Integrate attribution, incrementality, experimentation, marketing mix modeling, and predictive analytics to enhance investment across audiences, channels, campaigns, and programs.

• Define the requirements for marketing data models, taxonomies, event structures, identity resolution, campaign hierarchies, and governance.

• Collaborate with Data Engineering, Data Science, Enterprise AI/ML, Marketing Technology, and Marketing to create governed AI-powered analytics and decision-making capabilities.

• Convert complex analytical insights into business implications, recommendations, and support for executive decision-making.

• Report to the Senior Director of Worldwide Marketing Business Insights & Analytics.

• Collaborate with Marketing and Go-to-Market leadership as well as analytics and technology teams across Sales, Data Science, Data Engineering, and Marketing Technology.

⛳️ Requirements

• More than 10 years of professional experience with substantial domain expertise in B2B marketing, sales, go-to-market strategies, or customer analytics.

• Over 5 years of experience in people leadership, managing and developing technical and analytical talent, ideally within global or distributed teams.

• Proven experience in developing and operationalizing marketing measurement strategies, including attribution, incrementality, experimentation, marketing mix modeling, funnel measurement, and marketing effectiveness.

• Profound understanding of modern marketing and customer data foundations, encompassing data models, customer and contact identity, campaign and event taxonomies, cloud data platforms, and business intelligence environments.

• Experience in applying predictive analytics, data science, and AI/ML-enabled capabilities to address business and marketing challenges.

• Insight into data governance and measurement fundamentals essential for supporting AI-powered analytics and decision-making.

• Capability to transform ambiguous business queries into analytical frameworks, measurement strategies, data requirements, and actionable recommendations.

• Proficiency in communicating and influencing senior non-technical stakeholders while collaborating with Data Engineering, Data Science, AI/ML, Marketing Technology, and other technical teams.

• Experience in partnering across Marketing, Sales, Sales Operations, Customer Success, and other Go-to-Market functions.

• Strong executive communication and storytelling abilities.

• Competence in managing multiple strategic priorities within a fast-paced, highly cross-functional environment.

• BA/BS degree in Marketing, Business, Economics, Statistics, Data Science, or a related quantitative field.

🏝️ Benefits

• Annual cash bonuses.

• Stock grants.

• Comprehensive benefits package.

• Health and financial benefits.

• Time away.

• Everyday wellness.

• In-person onboarding and/or in-person ID verification may be required.