Director of Web Marketing – Retention

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate and implement a comprehensive web marketing strategy that aligns with the objectives of the business and brand.

• Take ownership of the web aspect of the consumer journey, from initial awareness to customer advocacy.

• Collaborate with Performance Marketing, Brand Marketing, Creative, IT, agencies, and various internal and external stakeholders to create unified campaigns and messaging.

• Enhance plans and performance based on established KPIs.

• Manage the web content strategy, encompassing landing pages, Product Detail Pages (PDPs), campaign hubs, and educational resources.

• Refine site merchandising, messaging, and calls to action (CTAs) to boost conversion rates.

• Develop and grow content in alignment with brand guidelines.

• Elevate consumer loyalty and lifetime value; provide monthly reports on KPIs including subscriber rates, churn, basket size, trial, average order value, and sales growth.

• Collaborate with IT to identify technology stack requirements and determine suitable systems.

• Work alongside the corporate PMO team to oversee web projects and communicate progress to executive leadership.

• Partner with the Brand team to enhance performance on key product lines and SKUs.

• Establish a five-year vision for the Direct-to-Consumer (DTC) ecosystem, incorporating web, loyalty, retention, and lifestyle-brand initiatives.

• Remain informed about trends and innovations in direct-to-consumer web sales and continuously learn complementary techniques to enhance cross-departmental collaboration.

⛳️ Requirements

• Over 8 years of experience in marketing, strategy, consulting, e-commerce, and/or business development, with a solid background in business, strategy, digital marketing, and consumer data.

• More than 3 years of direct leadership experience.

• Comprehensive understanding of UX best practices, web content strategy, and digital merchandising.

• Strong knowledge of SEO principles and web analytics tools.

• Familiarity with relevant marketing technology and channels, with significant emphasis on digital email, websites, search, mobile apps, and affiliate marketing.

• Required experience with direct-to-consumer platforms.

• Demonstrated intellectual curiosity and strong analytical abilities; capable of leveraging data to construct a business case and e-commerce marketing strategy.

• Experience in developing marketing strategies within a subscription business model.

• Proficient in Google Ads and social media marketing platforms.

• Experience with Klaviyo, Shopify, and similar tools.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance options.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• A vibrant company culture that fosters innovation and collaboration.