Director of Search and Discovery

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of organic search and AI-driven discovery throughout the portfolio.

• Establish search strategy and standards for five distinct brands.

• Determine the areas where search and discovery efforts will yield the most significant impact.

• Collaborate with brand teams as well as Product & Technology to implement the strategy.

• Increase organic search and AI-referred traffic to develop profitable and scalable acquisition channels.

• Set performance targets in conjunction with brand leaders.

• Create a search and discovery roadmap for each brand, prioritizing based on revenue impact.

• Oversee a unified backlog across the entire portfolio.

• Ensure technical integrity and accessibility of search engines and AI systems across brand websites.

• Enhance crawlability, structured data, site speed, and manage migrations effectively.

• Optimize collection pages, product pages, and editorial content for search results and AI-generated responses.

• Monitor brand visibility in AI answers, address gaps and inaccuracies, and experiment with new strategies.

• Develop a shared playbook and disseminate successful practices among the brands.

⛳️ Requirements

• Over 8 years of experience in SEO and search marketing.

• Ideally possess experience in eCommerce with a proven history of increasing organic revenue.

• Background in supporting multiple brands or sites, whether in-house or at an agency.

• Strong technical SEO expertise.

• Familiarity with Shopify.

• Experience utilizing Google Search Console, GA4, and a significant SEO platform.

• Ability to articulate clear requirements for engineering teams.

• Capacity to influence teams without direct authority.

• Robust analytical skills.

• Expertise in transforming data into clear recommendations for executives.

• Curiosity regarding how AI is transforming discovery processes.

• Willingness to explore and test innovative approaches.

🏝️ Benefits

• Equal opportunity employer.

• Shared capabilities in people, finance, technology, and operations.

• Chance to shape search strategy across five unique brands.

• Opportunity to guide the portfolio into AI-driven discovery.

• Values-driven team guided by principles such as “Own the outcome,” “Learn and share,” and “Build for the long haul.”