Director of Sales, National Grocery Accounts

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take charge of developing essential growth strategies, nurturing customer relationships, and executing sales programs and innovations.

• Report directly to the VP of Sales, Grocery.

• Lead a team responsible for managing the grocery/food channel within a specified territory.

• Achieve the assigned customer revenue, trade fund, selling expenses, and profit objectives.

• Implement the Grocery Channel strategy to meet annual operating plan targets.

• Create and execute a strategic plan for 1-3 years aimed at increasing sales, market share, and category leadership.

• Guide, develop, and enhance the capabilities of a sales team.

• Establish and maintain robust, long-term relationships with customers.

• Oversee team trade expenditures using a trade promotion management system.

• Assess sales progress, strategies, and business opportunities; formulate corrective measures for any shortcomings.

• Collaborate with internal teams on customer-specific programs and products.

• Analyze category data to evaluate performance and pinpoint trends and opportunities.

• Leverage P&L statements to drive financial results, including managing accounts receivable and deductions.

• Generate precise customer- and product-level sales forecasts for production planning.

• Provide updates to senior leadership regarding sales outcomes and opportunities.

• Track and report on the competitive landscape and activities.

• Conduct store audits, establish promotional displays, and participate in trade shows.

• Operate from a dedicated home office utilizing digital collaboration tools.

• Collaborate with remote Sales Managers to share consumer insights, align on pricing strategies, and execute national brand initiatives.

⛳️ Requirements

• Bachelor’s degree is required; a master’s degree in a business-related field is preferred.

• Over 5 years of experience in CPG sales, including broker management.

• Exceptional leadership abilities.

• Strong multitasking skills.

• Entrepreneurial mindset with the capacity to utilize data effectively in sales.

• Excellent organizational, presentation, and follow-up abilities.

• Outstanding verbal and written communication skills.

• Capability to work independently while collaborating with cross-functional internal and external teams.

• Willingness to travel 50-75% of the time.

• Previous experience in HQ Selling, Sales Planning, Sales Strategy, or Broker management is preferred.

• Experience leading a sales team within the grocery channel is advantageous.

• Prior experience engaging with large grocery and/or mass chain accounts is beneficial.

• Must be capable of regularly lifting, carrying, and maneuvering 25 pounds or more.

• Employment authorization will be verified through the federal E-Verify program.

🏝️ Benefits

• Annual incentives and program-specific awards.

• Medical, dental, and vision benefits.

• Life and disability insurance.

• Participation in a 401k plan.

• Paid holidays.

• Paid time off.

• Dedicated home office setup.

• Access to modern digital collaboration tools (Microsoft Teams, Slack, Zoom).