Director of Revenue Strategy – Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the operating model for one of Rula’s fundamental B2B business units.

• Develop a growth strategy to transition a promising B2B initiative from growth to scale.

• Create plans and establish targets and capacity.

• Define the sales funnel.

• Transform performance data into actionable insights on focus areas.

• Refine the ideal customer profile while enhancing economic viability.

• Ensure the team possesses a reliable and executable plan.

• Collaborate closely with Sales, Marketing, Product, and Finance within Revenue Operations.

• Construct and oversee GTM plans, including targets, quotas, territories, coverage models, and RoE.

• Extract insights from raw data and sustain forecasting models.

• Lead or co-lead pipeline reviews.

• Develop executive-level narratives and presentations.

• Convey trade-offs to non-technical stakeholders.

• Implement GTM decisions across functions.

⛳️ Requirements

• Over 10 years of experience in revenue functions.

• At least 5 years specifically in Sales Ops, RevOps, Strategy, or similar GTM roles in B2B or B2B2C sectors.

• Minimum of 3 years of experience in people management.

• Proven track record in building and managing GTM plans, including targets, quotas, territories, coverage models, or RoE for SMB and Mid-Market sales teams.

• Strong analytical capabilities, including the ability to derive insights from raw data, build and sustain forecasting models, understand funnel dynamics, and lead or co-lead pipeline reviews.

• Exceptional written and verbal communication skills.

• Experience in crafting executive-ready narratives and presentations while translating trade-offs for non-technical audiences.

• Background in cross-functional collaboration with Sales, Marketing, Finance, and Product to implement GTM decisions.

• Familiarity with B2B healthcare GTM initiatives.

• Previous experience in a multi-channel GTM setting.

• Experience in a startup or high-growth, agile environment with evolving priorities.

• Proficiency in Salesforce or equivalent CRM and basic BI tools such as Looker, Tableau, Hex, or PowerBI.

• Experience in supporting or conducting ICP tests and interpreting results for coverage or playbook adjustments.

• Must reside in the United States; currently not hiring in Hawaii.

🏝️ Benefits

• Fully remote work environment.

• Flexible working hours to promote a healthy work-life balance.

• Competitive compensation and benefits with clear pay ranges.

• Comprehensive medical, dental, vision, life, disability, and FSA/HSA benefits.

• Access to a 401(k) plan.

• Generous time-off policies, including two company-wide shutdown weeks annually for most employees.

• Paid parental leave for birthing, non-birthing, adopting, and fostering parents.

• Employee Assistance Program (EAP).

• Quarterly departmental stipend for team-building activities or in-person gatherings.

• Community and employee resource groups.

• Stipend for new hire home office setup.

• Monthly $50 stipend for internet or cell phone expenses.

• Year-round wellness initiatives.

• Monthly $50 wellness stipend.

• Equity opportunities.

• Bonus structure.