Director of Revenue Marketing

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Drive growth in the regional pipeline and take responsibility for the field marketing's contribution towards new-customer pipeline objectives.

• Convert regional sales goals into cohesive marketing strategies that align with target markets, territories, ideal customer profiles, and specific accounts.

• Oversee regional initiatives such as tradeshows, industry events, executive dinners, webinars, and targeted account campaigns.

• Create synchronized engagement plans that generate qualified meetings and sales opportunities before, during, and after events.

• Collaborate with Digital Marketing to enhance the reach of field programs through paid media, website content, email campaigns, and account-based marketing.

• Manage the field marketing budget, allocating resources according to pipeline potential, regional focuses, and program results.

• Assess metrics such as pipeline sourced and influenced, account engagement, conversion rates, cost per opportunity, and return on investment.

• Establish reporting and conduct performance evaluations regarding marketing's contribution to the pipeline.

• Work alongside regional sales leaders on pipeline goals, territory focuses, account lists, and program strategies.

• Develop processes for lead routing, sales follow-up, meeting conversion, and opportunity advancement.

• Collaborate with Marketing Operations to ensure effective campaign tracking, attribution, and reporting across Marketo and Salesforce.

• Coordinate with Product Marketing and Customer Marketing teams regarding messaging, product launches, account engagement, and marketing schedules.

• Lead, mentor, and develop regional field marketing teams.

• Build a high-performing team and create scalable planning and execution processes.

⛳️ Requirements

• At least 10 years of B2B marketing experience, with a solid track record in field marketing, demand generation, or revenue marketing.

• In-depth knowledge of Salesforce and other analytical tools.

• A data-driven approach to translating top-of-funnel marketing metrics into tangible business outcomes.

• Outstanding communication skills with the ability to present regularly to senior audiences.

• Over 5 years of experience in leading and developing marketing teams.

• Proven success in converting sales objectives into effective regional marketing strategies.

• Manufacturing experience is preferred but not mandatory.

🏝️ Benefits

• Opportunity to join a growing business that is entering its next phase of expansion and transformation.

• A collaborative culture filled with intelligent and hardworking individuals who support one another.

• An environment that fosters growth and opportunity, where sharing ideas is prioritized over hierarchy.

• Compensation packages are based on experience and the desired skill set.

• Participation in the Marketing Bonus Plan.

• Programs that promote a healthy work-life balance.