Director of Product Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Spearhead the global go-to-market strategy, positioning, and commercialization of Gracenote’s array of data, IDs, and AI-driven content solutions.

• Manage the product marketing strategy from start to finish, encompassing market insights, positioning, launch, adoption, and growth.

• Collaborate with Product Management to influence roadmaps by leveraging market insights, customer feedback, and competitive analysis.

• Work with Sales and Customer Success teams to enhance product adoption, support renewals and expansions, and synchronize on customers, challenges, messaging, and proof points.

• Define and oversee the PMM team charter, detailing scope, responsibilities, success metrics, and engagement models.

• Develop and refine audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence processes.

• Evaluate team strengths, identify gaps and workloads; establish operating models, role definitions, and career progression paths.

• Mentor and provide constructive feedback to Product Marketing Managers and related positions.

• Establish processes that elevate PMM to a strategic role in roadmap development, packaging, pricing, and segment strategy.

• Direct go-to-market planning and execution for new products and features.

• Implement metrics for PMM, including launch health, digital content engagement, and enablement utilization.

• Represent the PMM function to Gracenote leadership, securing executive support and resources.

⛳️ Requirements

• 8–10+ years of experience in B2B product marketing.

• A minimum of 3–5 years in a leadership capacity, developing or restructuring a PMM function or team.

• Proven success in coaching and nurturing PMMs, including establishing clear expectations, crafting growth plans, and enhancing the team’s strategic influence.

• Experience in defining PMM charters, processes, and frameworks within organizations that are evolving or repositioning the function.

• Solid background in data, SaaS, ad tech, media, streaming, or related fields.

• Knowledge of entertainment data, CTV/streaming, or contextual advertising is advantageous.

• Demonstrated ability to sway senior stakeholders and foster alignment across Product, Marketing, Sales, and Customer Success.

• Exceptional communication skills with a history of crafting clear, compelling narratives and enablement resources for commercial teams.

• Comfortable operating within a matrixed, global environment while balancing strategic leadership with hands-on execution.

🏝️ Benefits

• Comprehensive health and wellness plans.

• 401(k) plan with a Nielsen company match.

• Generous paid time off policy.

• Company-provided vehicle (depending on the role).

• Eligibility for discretionary incentives/bonuses (depending on the role).

• Potential eligibility for bonuses, equity, or other incentives.