Director of Product Marketing

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Define and lead the product marketing strategy for the media technology portfolio.

• Create positioning, messaging, and value propositions tailored for various customer segments and use cases.

• Oversee go-to-market planning and ensure commercial readiness for new products, services, and significant launches.

• Simplify complex technical capabilities into customer advantages and compelling commercial narratives.

• Produce sales enablement materials, such as pitch decks, solution briefs, battlecards, case studies, and customer presentations.

• Gather market, customer, and competitive insights to inform commercial and product decisions.

• Collaborate with Product Management, Sales, Commercial, Marketing, Operations, and technical teams.

• Assist in strategic customer interactions, industry events, webinars, analyst briefings, and thought-leadership initiatives.

• Report directly to the Chief Marketing Officer as a member of the MarCom team.

⛳️ Requirements

• 5-10 years of demonstrated experience in product marketing, solutions marketing, product management, or commercial strategy in media technology, broadcast, telecommunications, cloud, or another complex B2B technology sector.

• In-depth understanding of live sports production, broadcast workflows, contribution and distribution, media services, or IP/cloud-based media workflows.

• Proven track record in developing and implementing go-to-market strategies for intricate technology products or services.

• Capability to transform technical concepts into clear value propositions and engaging customer narratives.

• Excellent communication, presentation, and storytelling abilities.

• Solid commercial insight into pricing, packaging, and service models.

• Proficiency in collaborating effectively with Product, Sales, Marketing, and technical teams.

• Eagerness to explore emerging technologies and experience leveraging AI and digital tools to enhance efficiency and work processes.

🏝️ Benefits

• Permanent, full-time employment.

• Chance to impact market presence and future growth.

• Opportunity to collaborate closely with customers and technology.

• A dynamic and positive work environment where all individuals are valued, engaged, and empowered to make a difference.