Director of Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily execution of performance marketing and digital channels, while developing a small yet effective team as the channel mix evolves.

• Take responsibility for paid acquisition strategies across search, display, paid social, and retargeting efforts.

• Enhance customer acquisition cost (CAC), payback period, and channel return on investment (ROI) through ongoing testing and data-driven refinement.

• Collaborate with Sales and RevOps on ideal customer profiles (ICPs), pipeline objectives, and campaign strategizing.

• Manage SEO/GEO and paid media agency partnerships, ensuring clarity in goals and timelines.

• Oversee the marketing technology stack, ensuring comprehensive management of attribution and data flow from start to finish.

• Lead top-of-funnel acquisition for Flex's self-serve initiatives.

• Partner with the Product team on activation experiments, onboarding processes, and conversion enhancement.

• Define and report on growth key performance indicators (KPIs) across acquisition, activation, and revenue metrics.

• Enhance Flex.one's visibility, performance, and conversion rates.

• Increase organic acquisition through technical SEO, structured content, and website optimization.

• Boost visibility on platforms such as ChatGPT, Perplexity, and Gemini through geographic targeting.

• Launch products in collaboration with the brand team.

• Develop high-impact content for websites, campaigns, organic initiatives, paid advertising, emails, and referral channels.

• Work closely with Brand, Legal, and Compliance teams to ensure accurate claims and necessary disclosures.

⛳️ Requirements

• 8+ years of experience in growth, digital, or performance marketing, preferably within the fintech or B2B SaaS sectors.

• Proven experience in managing teams or agency collaborations, with a history of building strong teams.

• Background in a rapidly scaling company.

• In-depth hands-on knowledge of SEO, paid acquisition, website optimization, and contemporary demand generation techniques.

• Proficiency in sales-led acquisition, intent-based targeting, personalization, and lifecycle triggers.

• Strong instincts based on research, data analysis, and customer insights.

• Exceptional writing and storytelling skills.

• Technical proficiency with modern marketing and analytics tools.

• A collaborative and human-centered approach, underpinned by strong values and a proactive attitude.

🏝️ Benefits

• Equity compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Paid time off.

• 401(k) plan.

• High-trust, high-ownership work environment.

• Direct access to leadership, customers, and investors.

• Meaningful equity opportunities for those who contribute to significant growth.