Director of Paid Media – Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop systems and standards that enable the paid media practice to function efficiently at scale.

• Oversee Paid Media Managers and Specialists.

• Ensure that optimizations are performed on every account weekly.

• Balance team workload with capacity and communicate issues to leadership on a regular basis.

• Identify repetitive manual tasks and create AI prompts, templates, and workflows.

• Assess and incorporate AI features in advertising platforms and external AI tools.

• Maintain a centralized library of prompts and AI-driven processes.

• Guide and mentor PMMs and Specialists through regular one-on-ones, performance evaluations, and development plans.

• Advise PMMs on strategic thinking and client relationship management.

• Act as the escalation point for operational, staffing, performance, and tracking challenges.

• Maintain systems for the completion, documentation, and review of weekly optimizations.

• Monitor spending, pacing, forecasts, and highlight delivery concerns.

• Assist PMM-managed accounts with performance, tracking, and client-related issues.

• Analyze variations in results across targeting, creative, tracking, and landing pages.

• Participate in client calls when PMMs require assistance.

• Set standards for campaign creation, quality assurance, optimization, reporting, and benchmarking.

• Implement a testing framework to propose, prioritize, and evaluate various tests.

• Collaborate with Analytics to link media performance to patient appointments and leads.

• Ensure that AI tools, tracking, and audience data comply with healthcare privacy and advertising regulations.

⛳️ Requirements

• Over 7 years of experience in paid media.

• A minimum of 3 years working with healthcare accounts while adhering to healthcare privacy and advertising regulations.

• Practical experience managing campaigns across Google Ads, Meta, Microsoft Ads, and programmatic platforms.

• At least 2 years of experience in managing or mentoring paid media team members.

• Direct experience utilizing AI tools such as ChatGPT, Claude, or Gemini for paid media tasks.

• Strong grasp of AI and automation features integrated within ad platforms.

• Proficient in crafting and refining AI prompts, as well as developing templates and repeatable workflows.

• Solid understanding of conversion tracking, attribution, and A/B testing methodologies.

• Comfortable employing ad platforms, GA4, and Looker Studio to extract insights and formulate recommendations.

• Confident in communication with both clients and internal leadership.

• Prior agency experience is highly valued.

• Experience with incrementality or lift testing, project management tools, or audience tools is a plus.

• Excellent communication and interpersonal skills.

• Ability to work independently as well as collaboratively in a fast-paced remote agency setting.

🏝️ Benefits

• Fully remote working environment.

• Medical, dental, and vision coverage.

• Unlimited PTO and sick leave.

• 401(k) plan.

• Paid parental leave.

• Opportunities for growth, learning, and leadership development.