Director of Paid Media

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop the paid-media strategy, playbook, and channel mix for HIP and Neon Canvas, focusing on Google and Meta platforms.

• Take ownership of key performance indicators (KPIs) such as ROAS, CPL, and CTR by vertical, while overseeing pacing and budget management across both brands.

• Establish standardized practices, tools, ad-operations processes, and quality assurance across HIP and Neon Canvas.

• Manage escalations, quarterly business reviews (QBRs), and strategic initiatives for major partners and new client acquisitions.

• Oversee the service line's profit and loss (P&L), pricing and packaging strategies, utilization and capacity planning, as well as growth and expansion efforts.

• Conduct pre-sales scoping and assist the sales team with paid-media pitches and proposals.

• Direct organization design, career progression pathways, compensation structure input, succession planning, bench management, onboarding, and learning & development (L&D).

• Handle vendor relationships, contracts, and service level agreements (SLAs); manage the function's budget, risk assessment, compliance, and brand safety measures.

• Monitor emerging advertising surfaces and formats, formulating adoption strategies to stay ahead of competitors.

• Spearhead AI integration across paid teams, tools, workflows, and training initiatives.

• Conduct one-on-one meetings with Team Leads for coaching, performance evaluations, and problem-solving support.

• Personally engage with at-risk or underperforming partners while Team Leads manage other accounts.

⛳️ Requirements

• A minimum of 2 years experience as a Director of Paid Media or in a similar role at an agency of comparable size, overseeing 500+ client accounts.

• Proven experience in unifying paid media strategies across two brands or logos under a single umbrella.

• At least 6 years of experience in paid media, specifically with Google Ads, including Search and Performance Max, as well as Meta platforms.

• Experience in lead generation for local service businesses.

• Background in orthodontics or dental services is highly advantageous.

• More than 2 years of experience leading other managers, not just individual contributors.

• Possess deep mastery of advertising platforms.

• Strong analytical skills and a solid foundation in experimentation.

• Demonstrated ability to manage change and unify two brands or teams effectively.

• Commercial acumen, encompassing delivery margins, utilization, and growth metrics.

• Experience collaborating with sales teams.

• Exceptional executive communication and stakeholder management capabilities.

• Must reside in the United States.

• Availability to work from 8 am to 5 pm CST, Monday through Friday.

🏝️ Benefits

• 401(k) matching.

• Dental insurance.

• Health insurance.

• Vision insurance.

• Life insurance.

• Eligibility for paid time off (PTO) after 90 days of employment.

• 10 vacation days during the first year of service.

• Unlimited PTO starting in the second year of employment.

• Flexible partial days off.

• Sick and personal days available.

• This is a remote position.