Director of National Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel national revenue expansion by nurturing and enhancing partnerships with large, multi-location, and nationally recognized advertisers.

• Oversee strategic sales initiatives across direct response, retail, and agency sectors.

• Position Valpak’s integrated print and digital marketing solutions as essential tools for customer acquisition and retention.

• Provide consultative, insight-driven marketing strategies to senior decision-makers that align with client business goals.

• Allocate a minimum of 20 hours per week to prospecting through telephone cold-calling and identifying qualified leads.

• Cultivate relationships with key decision-makers in organizations that align with Valpak’s offerings.

• Take ownership of and meet national revenue targets by identifying, developing, and securing high-value, multi-market client opportunities.

• Foster new business development while also expanding and renewing existing relationships with national clients.

• Navigate complex sales cycles from initial prospecting through contract negotiation and final closure.

• Build and sustain relationships with CMOs, VPs of Marketing, Media Directors, and agency leaders.

• Conduct discovery sessions to understand client objectives, challenges, and media strategies.

• Create and present tailored marketing plans utilizing Valpak’s print and digital offerings.

• Deliver executive-level presentations that clearly articulate value, strategy, and performance impact.

• Collaborate with marketing, analytics, operations, and client services to ensure seamless execution.

• Maintain precise prospect and client activity records in CRM systems.

• Develop and manage accurate revenue forecasts while monitoring pipeline health.

• Stay updated on trends in direct marketing, digital media, retail advertising, and agency models.

• Represent Valpak at industry meetings, client presentations, and significant market events.

⛳️ Requirements

• Bachelor’s degree or a comparable combination of education and experience.

• At least 5 years of progressive experience in media, advertising, or marketing sales, preferably on a national scale.

• Proven success in selling integrated print and digital solutions to national brands and/or agencies.

• Established track record of developing senior-level relationships that generate $1M+ in annual revenue.

• Strong understanding of direct marketing, direct response, digital advertising, and agency buying models.

• Preferred existing industry contacts within direct marketing, media, or agency environments.

• Exceptional verbal, written, and executive-level presentation skills.

• Strong capabilities in consultative selling, negotiation, and closing.

• Advanced proficiency with CRM platforms, Microsoft Office, and digital communication tools.

• Highly organized with the ability to juggle multiple priorities and act with urgency.

• Self-motivated and comfortable working remotely in a performance-oriented environment.

• Must be willing to travel up to 30% as required.

• Ability to operate effectively from a home office while ensuring robust collaboration with internal teams.

🏝️ Benefits

• Performance-based bonuses linked to total brand revenue growth, encompassing both centralized and decentralized contributions.

• Fully remote work arrangement.

• Flexibility to work from a home office.