Director of Membership – Fundraising

This is a fully remote position, open to applicants in Washington.

📋 Description

• Develop the membership program from inception, encompassing the value proposition, membership tiers, benefits framework, and the systems required for launching and scaling it.

• Establish the membership and fundraising strategy and implement it on a daily basis.

• Craft messaging for fundraising and membership, design campaigns, and distribute content via email, SMS, and other owned channels.

• Manage and grow the current donor database across email, SMS, peer-to-peer, and social media platforms.

• Transform one-time donors into recurring members and sustainers.

• Design the recurring giving and membership process.

• Segment supporters according to their engagement levels and devise retention strategies for new, established, and at-risk recurring donors.

• Collaborate with national and local newsrooms to explore membership and fundraising opportunities that enhance local and national coverage.

• Identify and propose collaboration opportunities related to newsroom initiatives, partnerships, and additional revenue sources.

• Oversee list growth through data vendors, Meta, and organic channels.

• Manage the accurate integration of new supporter data into systems and organize it to aid member development.

• Create dashboards and establish a reporting rhythm to monitor membership growth, retention, and fundraising outcomes.

• Utilize performance data to develop a testing agenda.

• Collaborate with the program contractor to pinpoint growth opportunities.

• Assist in defining hiring plans and processes to expand the support team.

• Report to the Chief Revenue Officer and collaborate with senior leadership, editorial leadership, and revenue leadership.

⛳️ Requirements

• Over 5 years of experience in membership, grassroots, or online fundraising within political, advocacy, nonprofit, or media sectors.

• Proven experience in building or significantly scaling a membership, recurring giving, or reader revenue program from an early stage.

• Comfortable in defining strategy and executing it independently without extensive team support.

• Practical experience with fundraising or membership platforms and CRMs such as ActBlue, ActionKit, Braze, Sailthru, or equivalents.

• Familiarity with political fundraising and reader-revenue mechanics is highly advantageous.

• Excellent and persuasive writing skills for fundraising and membership materials.

• Data-driven mindset with proficiency in reporting tools and Excel/Sheets.

• Proven ability to use data to guide strategy and decision-making.

• Capability to operate cross-functionally in a dynamic, fully remote environment with ambiguity.

• Ability to forge relationships with newsroom and revenue leaders across a decentralized network.

• Passionate about a mission-driven environment where fundraising and journalism collaborate closely.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• 11 paid holidays annually.

• Access to an Employee Assistance Program (EAP).

• Comprehensive health benefits package.

• $500 reimbursement for home office expenses.

• 401k plan.

• Flexible work arrangements.