Director of Marketplaces

This is a fully remote position, open to applicants in Arizona, +21 more locations.

📋 Description

• Take responsibility for long-term planning, daily execution, and optimization of Amazon and third-party marketplace channels on a global scale.

• Lead the P&L, KPIs, targets, channel strategy, and revenue and margin growth for Amazon and marketplaces.

• Manage in-platform marketing efforts across PPC, DSP, video, OTT, and Amazon Marketing Cloud.

• Drive external marketplace traffic through channels such as email, SMS, influencers, affiliates, and PR.

• Supervise product setup, listing content, keywords, attributes, imagery, and A+ content.

• Own and develop conversion strategies and testing processes.

• Set marketplace pricing and assortment while maintaining relationships with DTC and retail partners.

• Enforce MAP policies and monitor for unauthorized sellers, hijackers, and counterfeit products.

• Manage account health, customer service experiences, seller ratings, and case logs.

• Direct FBA and FBM strategies, including inventory positioning, in-stock rates, inbound placements, fees, and freight costs.

• Collaborate with Finance and Inventory Planning to create demand forecasts and adjust as needed.

• Plan and execute product launches on Amazon.

• Partner with Amazon to explore incremental growth opportunities, such as exclusive shows, color drops, and bundles.

• Oversee promotional calendars, including Deal of the Day, Lightning Deals, coupons, and event promotions.

• Develop strategies to boost high-quality reviews and ratings.

• Monitor customer reviews and leverage insights for products, listings, and customer service improvements.

• Report on marketplace metrics, create dashboards, and present findings, risks, and recommendations to leadership.

• Track competitor activities, algorithm updates, AI shopping features, fees, and marketplace policies.

• Manage relationships with Amazon agencies, platform partners, Amazon contacts, and internal teams.

• Assess new marketplace channels and regions, focusing on sequencing, localization, and operational setup.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• Over 8 years of experience in building, leading, and managing the Amazon and Marketplace channel for an eight-figure-plus Amazon business.

• Extensive hands-on experience with Amazon Seller Central and P&L ownership.

• Proficiency in search/SEO, content, retail media, Sponsored Ads, DSP, AMC, FBA/supply chain, and platform operations.

• Practical experience in developing organic ranking and review strategies.

• Background in inventory management, merchandising, listing optimization, margin management, and pricing strategies.

• Proven experience in safeguarding brand pricing and positioning within marketplace environments.

• Omni-channel experience with at least two additional marketplaces, such as Walmart Marketplace, Target Plus, Costco.com, or Wayfair.

• Experience in managing agencies and cross-functional stakeholders while maintaining hands-on involvement in daily operations.

• Familiarity with Helium 10, SmartScout, Amazon Brand Analytics, and advertising management platforms.

• Proficient in Looker, Excel, SQL, or Tableau.

• Experience in conducting keyword research and gathering customer insights for product opportunities.

• Background with premium or DTC-heritage physical product brands is advantageous.

• International marketplace experience is a plus.

• Possess a growth mindset and a willingness to experiment with new ideas.

• Must reside in a state where Caraway Home has established a business presence.

🏝️ Benefits

• Equity.

• 401k with a 3% company match.

• Comprehensive medical, dental, and vision coverage options with generous employer contributions.

• FSA/HSA/Dependent Care FSAs.

• Up to 12 weeks of fully paid parental leave, depending on tenure.

• Additional fertility care services via KindBody.

• Choice of MacBook or PC and at-home setup.

• Annual workspace reimbursements.

• Fully remote work flexibility.

• Monthly coworking reimbursements.

• Monthly virtual events and company-wide offsites.

• Caraway swag.

• Annual professional development reimbursements for full-time employees.

• Unlimited PTO.

• 11+ paid annual holidays.

• Quarterly wellness days.

• Monthly wellness reimbursements.

• Employee discount on Caraway Home products.

• Complimentary product as a new hire and ongoing product additions.