Director of Marketing – Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive marketing strategies aimed at enhancing brand awareness, generating leads, acquiring customers, and ensuring retention.

• Oversee marketing campaigns across various channels, including digital, social media, email, and traditional media.

• Lead and provide mentorship to marketing professionals.

• Conduct thorough market research and analyze industry trends.

• Collaborate with sales, product development, finance, leadership, and other departments to align marketing efforts.

• Manage the marketing budget and optimize resource allocation to maximize ROI.

• Monitor and report on the performance of campaigns and initiatives utilizing data-driven insights.

• Cultivate relationships with external partners, agencies, and vendors.

• Ensure consistency in branding and adherence to brand guidelines.

• Stay updated with industry trends, emerging technologies, and best practices in marketing.

• Formulate long-term strategic plans in collaboration with T2 Systems leadership.

• Develop strategies for both organic and inorganic growth.

• Identify acquisition targets and establish an acquisition pipeline.

• Lead due diligence efforts to validate potential deal hypotheses.

• Spearhead growth initiatives that explore new markets and growth opportunities.

• Advise leadership during the formulation, development, and execution of strategies.

• Collaborate cross-functionally with both internal and external stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, STEM, or a related field; MBA or advanced degree is preferred.

• Over 7 years of experience in marketing, with a minimum of 3 years in a leadership position.

• Proven success in driving business growth by designing, developing, and executing effective marketing strategies and campaigns.

• Demonstrated success in creating and leading demand generation efforts, producing qualified leads and opportunities that contribute to overall sales growth.

• Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.

• Experience in establishing content management processes and account-based marketing strategies.

• Exceptional leadership and team management capabilities.

• Excellent communication and presentation skills, along with the confidence and presence to effectively engage with senior executives.

• Strong analytical and problem-solving skills.

• Proficient in using marketing automation tools, CRM systems, and analytics platforms.

• Experience with growth strategy projects, including blue-sky growth strategies, go-to-market plans, and commercial due diligence.

• Extensive experience in identifying, framing, and structuring strategic opportunities, along with developing strong and well-supported recommendations.

• Relevant experience in software, SaaS, or technology sectors, or similar project experience.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a supportive work environment.