Director of Marketing – Strategic Accounts

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing strategy for Marqeta’s key customer segments.

• Foster product adoption, cross-selling, upselling, customer advocacy, and the development of long-term partnerships.

• Act as the main marketing liaison for the Strategic Accounts division.

• Coordinate initiatives across Product Marketing, Demand Generation, Branding, Communications, Events, Customer Success, and Sales.

• Create scalable account engagement strategies customized to customer maturity, industry dynamics, and growth prospects.

• Oversee executive communications, partner newsletters, thought leadership initiatives, webinars, industry events, case studies, press releases, and co-marketing ventures.

• Assist with QBR and ABR strategies, innovation sessions, messaging, and executive presentations.

• Generate customer content, conduct research, provide exclusive resources, implement Voice of Customer programs, and establish feedback mechanisms and customer insight communications.

• Direct the strategy and execution of Customer Advisory Board meetings and executive engagement events.

• Manage awareness of the product roadmap, customer communications, beta testing participants, and collaboration with Product Marketing.

• Formulate cross-sell and upsell strategies, develop sales enablement materials, create playbooks, campaigns, competitive positioning, and displacement narratives.

• Collaborate with Sales, Customer Success, Product, Commercialization, and Revenue Operations on account-specific business cases and growth opportunities.

• Work with Demand Generation on integrated campaigns, ABM programs, executive events, and nurture initiatives.

• Provide guidance on account segmentation, campaign prioritization, engagement strategies, and coverage for buying committees.

• Develop tactics to engage stakeholders across business, product, operations, finance, and executive leadership.

• Create onboarding resources, best practices, customer communications, and tailored engagement programs.

• Collaborate with Analytics to set goals, KPIs, and track performance.

⛳️ Requirements

• 10+ years of experience in B2B marketing with a focus on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing.

• A minimum of 3 years in a leadership role overseeing teams.

• Proven experience marketing to complex enterprise accounts characterized by lengthy sales cycles, multi-stakeholder buying committees, and revenue expansion initiatives.

• Demonstrated success in driving cross-selling, upselling, and product adoption through effective marketing programs.

• Experience collaborating with Sales and Account Management teams and developing enablement materials.

• Expertise in designing and executing customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite presentations.

• Deep understanding of customer marketing within the revenue framework, encompassing net revenue retention, expansion pipelines, wallet share, and account penetration.

• Experience in building customer advocacy and co-marketing initiatives.

• Familiarity with Voice of Customer programs, feedback loops, and competitive insights.

• Strong cross-functional leadership capabilities spanning Product Marketing, Demand Generation, Branding, Communications, Events, and Analytics.

• A data-informed and KPI-driven mindset.

• Proficiency in Salesforce and Marketo or HubSpot.

• Familiarity with ABM platforms like Demandbase and 6sense.

• Experience managing regional programs while recognizing global versus local marketing requirements.

• Exceptional communication and storytelling skills suited for executive-level engagements.

• Background in fintech, payments, embedded finance, SaaS, or financial services is highly preferred.

• Comfortable navigating ambiguity and developing programs from the ground up.

🏝️ Benefits

• Annual bonuses for eligible employees.

• A variety of health insurance options.

• Flexible time off – take what you need.

• A retirement savings program with company contributions and after-tax contributions.

• Equity in a publicly-traded organization.

• Employee Stock Purchase Program.

• Family-forming benefits.

• Fertility support.

• Up to 20 weeks of Parental Leave.

• Free therapy sessions.

• Financial and professional coaching.

• Legal assistance.

• Monthly stipend to facilitate the remote work model.

• Annual "development dollars" for professional growth and development.

• Flex First policy allowing you to live and work wherever you and your family thrive.