Director of Marketing – Practice Growth

This is a fully remote position, open to applicants in Nebraska.

📋 Description

• Design and implement marketing strategies aimed at enhancing the growth of individual orthodontic and pediatric practices.

• Collaborate closely with doctors and practice leaders to gain insights into their objectives, challenges, and local market dynamics.

• Formulate tactics to boost new patient acquisition, consultations, starts, referrals, and overall practice productivity.

• Oversee and enhance digital marketing initiatives, including Google Ads, SEO, social media, websites, online reputation management, and additional lead-generation avenues.

• Monitor marketing effectiveness and leverage data to identify successful strategies and areas for improvement.

• Assess marketing ROI and provide recommendations on optimal allocation of marketing funds.

• Assist practices in enhancing lead follow-up processes and converting inquiries into scheduled consultations and initiations.

• Create marketing strategies focused on local community engagement and referral generation.

• Recognize and pursue opportunities for events, community collaborations, school outreach, relationships with physicians/dentists, and other local growth initiatives.

• Disseminate successful marketing strategies and best practices throughout the EPIC4 network.

• Manage external marketing agencies, vendors, and partners as required.

• Develop scalable marketing tools, resources, and processes applicable to multiple practices.

• Strengthen and enhance the EPIC4 brand and its market presence.

• Oversee content management on EPIC4's website, social media platforms, and corporate marketing channels.

• Produce content that conveys EPIC4's model and identity effectively.

• Assist in marketing initiatives related to partnerships and acquisitions.

• Create materials and content targeting prospective doctor partners.

• Showcase EPIC4 doctors, practices, culture, and achievements.

• Support company events, announcements, and corporate communications.

⛳️ Requirements

• Minimum of 5 years of marketing experience, particularly in orthodontic or dental practice marketing.

• Proven track record in developing and executing marketing strategies that yield measurable practice growth.

• Experience in supporting marketing efforts across multiple locations or practices is highly preferred.

• In-depth understanding of the orthodontic/dental patient journey, encompassing new patient acquisition, consultation conversion, starts, referral relationships, and local practice marketing.

• Comprehensive knowledge of digital marketing, lead generation, SEO, paid advertising, social media, and reputation management.

• Proficient in utilizing marketing data, KPIs, conversion metrics, and ROI to inform strategy and investment decisions.

• Excellent communication and relationship-building abilities, with experience in direct collaboration with doctors and practice leaders.

• Strong organizational and project management skills, capable of managing multiple practices, projects, and priorities concurrently.

• Practical, hands-on approach with the ability to transition between strategic planning and execution.

• Experience in managing external agencies, vendors, and marketing partners.

🏝️ Benefits

• Employees have the flexibility to work remotely.