Director of Marketing Performance

This is a fully remote position, open to applicants in Louisiana.

📋 Description

• Implement and enhance performance marketing strategies aimed at generating qualified leads, expanding membership, retaining members, and improving systemwide performance.

• Partner with the Vice President of Franchise Performance Marketing on various lead-generation channels, including paid media, email, SMS, and grassroots initiatives.

• Oversee the daily performance and accountability of paid media agencies, marketing vendors, and the designated SEO agency partner.

• Track and assess performance metrics across Meta, Google, CTV, SEO, organic search, websites, and landing pages.

• Evaluate lead volume, cost per lead, advertising expenditure, lead quality, conversion rates, campaign pacing, attribution, and other key performance indicators (KPIs).

• Identify underperforming studios, campaigns, markets, agencies, creatives, and lead sources, and formulate optimization strategies.

• Manage advertising budgets and ensure appropriate campaign pacing.

• Assist in developing creative strategies by leveraging performance data, testing outcomes, and market insights.

• Review campaign materials and conduct quality assurance checks across paid media, email, SMS, landing pages, links, offers, dates, and disclaimers.

• Implement and enhance email and SMS marketing strategies, including segmentation, testing, scheduling, deployment, reporting, and compliance.

• Create and refine member retention, engagement, re-engagement, and lifecycle marketing campaigns.

• Collaborate on tools, resources, campaigns, and marketing solutions aimed at franchisee retention.

• Develop dashboards, scorecards, recurring reports, actionable insights, and training resources.

• Support significant HOTWORX brand and marketing initiatives, including events, conventions, photoshoots, and competitions.

• Work closely with Marketing, Creative, Operations, IT, franchise support teams, and external agency partners.

• Continually enhance campaign performance, agency accountability, lead generation, retention, reporting, workflows, and efficiency.

⛳️ Requirements

• A Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related discipline is preferred.

• A minimum of 5 years of experience in performance marketing, digital marketing, lead generation, or a similar marketing role.

• Proficient understanding of paid media platforms and strategies, including Meta, Google, and CTV advertising.

• Experience managing or collaborating directly with digital marketing agencies, vendors, or external partners.

• Demonstrated experience in email and SMS marketing, encompassing campaign execution, testing, performance analysis, and optimization.

• Strong analytical capabilities to interpret marketing data, pinpoint trends and performance gaps, and convert findings into actionable recommendations.

• Familiarity with SEO, website analytics, digital lead attribution, and metrics for measuring marketing performance.

• Excellent project management, organizational, prioritization, critical thinking, and attention to detail skills.

• Strong written and verbal communication skills, including writing, editing, and proofreading.

• Ability to collaborate effectively with cross-functional teams and external agency partners in a dynamic environment.

• Preferred experience with CRM, marketing automation, email marketing, analytics, and related marketing technology platforms.

• Experience in franchise, fitness, membership-based businesses, or marketing for multi-location organizations is an advantage but not mandatory.

🏝️ Benefits

• Monthly performance-based bonus opportunity.

• 80% employer-paid medical, dental, and vision benefits for the employee.

• 401(k) contributions along with eligibility for Colonial Life opportunities.

• Corporate gym membership and corporate spa services.

• Flexible time off.

• Paid holidays.

• Comprehensive training and support to ensure success.

• 100% remote work / telecommuting.