Marketing Director – Freelance

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the comprehensive marketing strategy, action plan, key priorities, channels, and resource allocation.

• Transform irregular acquisition into a consistent, reliable influx of qualified prospects.

• Evaluate current activities, data, and the prospect journey to pinpoint conversion obstacles.

• Create, implement, and enhance sales funnels, specifically VSL and evergreen campaigns.

• Experiment with and refine funnels, messaging, content, and acquisition channels.

• Assist in shaping the email marketing strategy and the editorial direction of newsletters.

• Supervise the production of content and visuals for social media and video platforms.

• Direct the advertising strategy, especially on Meta Ads, collaborating with a media buyer.

• Monitor marketing performance to commercial outcomes: lead quality, appointments, sales, acquisition costs, and revenue.

• Manage and coordinate marketing providers and specialists.

• Collaborate directly with the CEO.

⛳️ Requirements

• Minimum of 5 years of experience in marketing.

• Extensive experience in infopreneurship or online business.

• Proven track record in developing and scaling a business, demonstrating concrete, measurable results.

• Experience with premium or high-ticket offers.

• Proficient in designing and managing sales funnels, particularly VSL funnels.

• Strong background in paid acquisition, especially with Meta Ads.

• Experience in coordinating marketing experts or providers.

• Comprehensive mastery of digital marketing strategy.

• Excellent marketing planning and prioritization abilities.

• Skills in copywriting and conversion optimization.

• Proficient in email marketing, newsletters, and lead nurturing techniques.

• Familiarity with common digital tools, including CRM, email marketing platforms, social media, and campaign tracking tools.

• Capability to analyze performance from the lead journey to the sale.

• Ability to relate marketing activities to qualified prospects, appointments, sales, acquisition costs, and revenue.

• Detail-oriented, autonomous, organized, and results-driven mindset.

🏝️ Benefits

• 100% remote work with flexible scheduling options.

• Opportunities for professional growth and increased responsibilities as the organization evolves.

• Freedom to propose, test, and develop the marketing strategy in partnership with the CEO.

• Access to support from both internal and external resources.

• A culture that emphasizes excellence and kindness.

• Fixed salary complemented by performance-based variable compensation, determined by the candidate's profile, experience, and level of involvement.