Director of Marketing Excellence – Commercial Performance

This is a fully remote position, open to applicants in Florida.

📋 Description

• Convert portfolio strategy into executable commercial plans that align with revenue, market share, adoption, and profitability goals.

• Create and uphold frameworks for account segmentation and prioritization.

• Collaborate with Sales Leadership to uncover growth opportunities, competitive conversion efforts, and key strategic account focuses.

• Implement execution plans that integrate strategy, marketing, sales activation, and field adoption.

• Oversee annual and quarterly commercial planning activities.

• Manage the commercial pricing strategy and pricing governance across product lines.

• Formulate pricing recommendations that drive growth, value realization, and margin enhancement.

• Set pricing guidelines, approval processes, and discount policies in collaboration with HCS, Finance, and Sales Leadership.

• Conduct pricing performance assessments and pinpoint areas for enhancing ASP, product mix, and profitability.

• Assist in strategic deal evaluations that necessitate exception pricing or commercial investments.

• Track pricing trends, market movements, and competitive pricing approaches.

• Create commercialization frameworks that advance field adoption and enhance customer engagement.

• Align promotional expenditures with strategic growth objectives.

• Develop business analysis tools, messaging, and account plans for the field.

• Spearhead activation strategies for major product launches, growth initiatives, and portfolio projects.

• Establish commercial dashboards and Key Performance Indicator (KPI) frameworks.

• Provide actionable insights for business decisions and resource distribution.

• Analyze data on customers, markets, portfolios, and sales performance.

• Generate executive-level reports that include performance trends, recommendations, and necessary actions.

• Assist in forecasting, annual planning, and business review processes.

• Coordinate across Marketing, Sales, HCS, Commercial Operations, Finance, and Business Unit leadership.

• Influence decisions across multiple stakeholders without direct authority.

• Lead cross-functional teams and ensure accountability for commercial objectives.

• Advocate for data-driven decision-making and commercial excellence.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Finance, Economics, or a related field.

• Over 10 years of experience in commercial strategy, marketing, sales operations, pricing, commercial excellence, business analytics, or similar roles.

• Proven track record in translating strategy into commercial execution.

• Strong analytical and financial skills.

• Experience in pricing strategy, contract management, or commercial decision-making.

• Demonstrated capability to lead complex cross-functional projects.

• Excellent executive communication and presentation abilities.

• Preferred: MBA or an advanced business degree.

• Preferred: Background in medical devices, healthcare, or life sciences.

• Preferred: Experience collaborating closely with field sales teams.

• Preferred: Background in pricing governance, commercial analytics, or sales effectiveness programs.

• Preferred: Experience in leading commercial transformation or growth initiatives.

🏝️ Benefits

• Competitive compensation.

• Comprehensive healthcare benefits including medical, dental, vision, and prescription coverage.

• Short and long-term disability insurance plus life insurance, fully funded by CONMED.

• Retirement Savings Plan (401K) with CONMED matching your contributions dollar for dollar, potentially up to 7% per pay period.

• Employee Stock Purchase Plan allowing for stock purchases at a discounted rate.

• Tuition assistance for undergraduate and graduate courses.

• Incentives for the Employee Referral Program.