Director of Marketing – EMEA/APAC

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement a thorough demand generation strategy that is directly aligned with pipeline and revenue objectives.

• Create programs that consistently yield high-quality, sales-ready leads.

• Utilize AI and automation to enhance targeting, personalization, lead scoring, and campaign execution.

• Employ predictive analytics to pinpoint high-intent prospects and boost conversion and efficiency.

• Assess and incorporate emerging AI-driven tools into the marketing ecosystem.

• Manage the entire funnel from acquisition to conversion, enhancing conversion rates and pipeline velocity.

• Collaborate with Sales and Marketing Operations to ensure robust alignment, seamless handoffs, and pipeline integrity.

• Design and implement campaigns across various channels including paid media, email, content, webinars, and events.

• Allocate budget and resources based on performance metrics and return on investment.

• Develop and improve reporting frameworks that span campaigns and channels.

• Convert data into actionable insights for informed decision-making and resource distribution.

• Execute a rapid testing roadmap across messaging, audiences, channels, and offers.

• Scale successful initiatives and quickly iterate on those that are underperforming.

• Collaborate with Product Marketing on positioning and messaging strategies.

• Coordinate with Sales on Ideal Customer Profile (ICP) definition, targeting, and feedback loops within the pipeline.

• Work alongside Marketing and data teams to ensure scalable systems and accurate reporting.

⛳️ Requirements

• A minimum of 5 years of experience in Marketing within a B2B SaaS context.

• Extensive experience in both strategy formulation and execution in B2B SaaS demand generation.

• Proven history of driving measurable pipeline growth and revenue impact.

• Strong background in building reporting frameworks and utilizing data for performance optimization.

• Proficient understanding of SaaS metrics (Customer Acquisition Cost, Lifetime Value, pipeline velocity, conversion rates).

• Experience in leveraging AI, automation, or advanced analytics to enhance marketing results.

• A curious mindset and a tendency towards adopting new tools and workflows for greater efficiency.

• Proficiency with marketing automation tools like HubSpot, ABM platforms such as Demandbase, and CRM systems including Salesforce.

• Familiarity with contemporary AI-enabled tools, including intent data, predictive analytics, and workflow automation tools such as Clay, Qualified, and Warmly.

• Comfortable working as a highly autonomous individual contributor.

• Capable of transitioning swiftly from strategy to execution in a dynamic environment.

• Exceptional written and verbal communication abilities.

• Aptitude for cross-functional collaboration and influencing without direct authority.

🏝️ Benefits

• Equal opportunity employer dedicated to promoting diversity and inclusion.

• Reasonable accommodations provided during the recruitment process and in the workplace.

• Support for accessibility requirements.