Director of Marketing – Digital Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and implement the company's marketing strategy with a focus on digital lead generation and measurable outcomes.

• Proactively manage, optimize, and assess paid digital campaigns, including Google Ads and Microsoft Ads.

• Supervise SEO, local search, website performance, landing pages, content, and digital advertising activities.

• Analyze qualified leads, cost per lead, conversion rates, and expenses per signed case.

• Collaborate with the Intake team to assess lead quality and enhance conversion opportunities.

• Oversee marketing agencies, vendors, budgets, and internal resources while ensuring accountability for results.

• Identify underperforming campaigns, diagnose issues, and implement strategic improvements.

• Create innovative marketing initiatives to bolster the firm's brand and broaden its reach.

• Ensure all marketing materials adhere to legal advertising requirements and firm standards.

• Provide transparent reporting and actionable insights to leadership.

• Report directly to the Chief Operating Officer.

• Work Monday through Friday, from 8:30 a.m. to 5:00 p.m. Central Time.

• Occasional travel to firm locations may be necessary.

⛳️ Requirements

• A minimum of six years of progressive experience in digital marketing, demonstrating success in generating measurable results.

• Extensive hands-on experience with Google Ads, paid search, SEO, website conversion, and digital lead generation.

• Proficiency in using Google Analytics 4 (GA4), lead tracking, and marketing reporting tools.

• Capability to manage marketing budgets and assess return on investment.

• Experience leading teams, agencies, or vendors effectively.

• Understanding the distinction between generating leads and acquiring quality leads that convert into business.

• Strong analytical abilities, creativity, accountability, and commitment to follow-through.

• Ability to work independently while collaborating with leadership and other departments.

• Experience in marketing for personal injury law firms is highly preferred.

• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

• Equivalent professional experience will be taken into account.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Retirement benefits.

• Paid time off.

• Paid holidays.

• Additional eligible firm-sponsored benefits.