Director of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Acquire an in-depth understanding of Zact’s products, clientele, competitive landscape, and bank distribution strategy.

• Design campaigns and outreach initiatives that cultivate a qualified sales funnel for banks and create sales-ready opportunities.

• Collaborate closely with sales leadership to unlock new opportunities, support ongoing initiatives, and enhance market awareness.

• Craft clear and distinct messaging that articulates Zact's significance to banks and their business clientele.

• Create programs that educate banks on changes in the commercial payments and spend-management landscape.

• Develop innovative concepts, campaigns, content, presentations, collateral, and other materials personally.

• Enhance Zact’s visibility at industry conferences, which includes event concepts, speaking opportunities, sponsorships, customer engagement, and supporting materials.

• Organize and lead an annual Zact bank conference.

• Foster and expand communities of banks utilizing Zact and users of Zact products.

• Oversee Zact’s public relations strategy and relationships with media, analysts, and industry influencers.

• Take ownership of and expand Zact’s presence on social media.

• Identify customer narratives, market trends, and industry developments for marketing initiatives.

• Selectively manage external agencies or specialized resources while maintaining control over strategy, creativity, and execution.

• Establish marketing metrics and assess awareness, engagement, pipeline, and customer advocacy.

• Contribute to defining Zact’s marketing function as the organization continues to grow.

⛳️ Requirements

• A minimum of 7 years of experience in marketing, branding, communications, demand generation, agency work, or related fields.

• Proven ability to independently develop and implement marketing programs without heavy reliance on large teams or external agencies.

• A strong portfolio or history of successful creative campaigns, positioning, messaging, content, or brand development.

• Comfort in a fast-paced, entrepreneurial setting where priorities shift and initiative is essential.

• Direct experience in marketing a similar B2B or B2B2B software/platform product to banks or financial institutions as the primary customer — this is a fundamental requirement, not optional.

• Background in fintech, payments, banking, financial services, B2B SaaS, or another intricate B2B sector.

• Familiarity with commercial banking, payments, cards, expense management, or financial technology.

• Strong creative instincts and the capability to translate complex products or market shifts into straightforward, compelling concepts.

• Ability to create distinctive messaging and campaigns that capture attention and foster engagement.

• Excellent writing, storytelling, presentation, and communication skills.

• Openness to challenging traditional methods and experimenting with innovative approaches to market outreach.

• Experience in developing marketing programs that bolster business development and generate qualified sales leads.

• Capacity to collaborate closely with sales teams on target accounts, campaigns, outreach, events, and opportunity development.

• Understanding of how marketing activities convert into quantifiable pipeline and revenue results.

• Experience in organizing industry events, conferences, customer programs, or community-building initiatives.

• Experience managing public relations and social media strategies.

• Ability to engage directly with customers, prospects, partners, media, and industry influencers.

• A BS/BA degree or equivalent professional experience is preferred.

• Accuracy and integrity in resumes and applications; any significant discrepancies or misrepresentations may disqualify a candidate.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional growth and development.

• Flexible work arrangements and work-life balance initiatives.

• A collaborative and innovative work environment.