Director of Marketing

This is a fully remote position, open to applicants in Connecticut, +22 more states.

📋 Description

• Take ownership of and enhance the i9 Sports brand voice, positioning, and messaging framework.

• Maintain brand consistency across various channels including web, email, paid media, social, and franchise communications.

• Spearhead scalable and adoptable brand updates along with rollout plans.

• Approve brand messaging as well as system-wide communications.

• Manage franchise-facing communications, which includes the weekly Between the Goal Post newsletter.

• Direct content strategy for blogs, newsletters, social media, and campaigns.

• Collaborate with CRM and Digital teams on lifecycle communications via HubSpot.

• Create and oversee an annual strategic communications and marketing calendar.

• Utilize AI and emerging tools to enhance content efficiency and performance.

• Provide strategic oversight for digital properties, website content, and SEO/AEO strategies.

• Work alongside Digital/IT and agencies on UX, consumer journeys, and website optimization.

• Lead brand storytelling tailored to specific sports and programs.

• Direct photo, video, and creative strategies, including vendor management and creative direction.

• Oversee on-field branding, merchandise/apparel, physical brand touchpoints, and the Canva platform strategy.

• Lead public relations, earned media, thought leadership, executive visibility, speaking opportunities, and strategic storytelling.

• Identify and activate strategic brand partnerships.

• Head national campaigns and brand platforms, such as Gains for the Girls.

• Coordinate partnerships, influencers, public relations, and campaigns into a unified annual strategy.

• Translate national marketing strategies into local franchise execution.

• Assist with the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives.

• Collaborate with Franchise Development on franchise sales positioning, messaging, content, creative assets, and storytelling.

• Connect Marketing, IT, Operations, and YEB shared services.

• Align Franchise Manager, HubSpot, websites, paid media, and analytics tools.

• Lead cross-functional initiatives with ownership, timelines, and accountability.

• Identify risks, escalate issues, and ensure disciplined execution.

• Provide direction, expectations, and accountability within the marketing team.

⛳️ Requirements

• 7–10+ years of experience in brand, marketing communications, or integrated marketing roles.

• Experience in franchise, multi-unit, or distributed systems is highly preferred.

• Proven capability to operate strategically while remaining close to execution.

• Strong leadership skills in brand positioning, messaging, and content strategy.

• Extensive experience with CRM and marketing automation; HubSpot is preferred.

• Exceptional writing, editing, and storytelling abilities.

• Analytical and results-oriented mindset linked to business outcomes.

• Proficient in HubSpot, WordPress, Canva, social platforms, and Google Business.

• Highly collaborative, organized, and adaptable.

• Passionate about youth development, sports, and mission-driven brands.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.

• Engaging company culture with team-building activities.