
Director of Marketing
Posted 18 hours ago

Posted 18 hours ago
This is a fully remote position, open to applicants in California.
β’ Provide strategic and operational leadership throughout the marketing organization.
β’ Lead teams tasked with planning, developing, and executing marketing strategies across various industry verticals and firm services.
β’ Directly manage and nurture a team of 3β4 Strategic Marketing Managers.
β’ Oversee the operational success and performance of the Marketing Production Team, consisting of 6 members.
β’ Establish direction, priorities, expectations, and accountability within the marketing organization.
β’ Coach and manage team performance, hire, develop, and plan for succession of team members.
β’ Ensure effective execution of marketing strategies for industry verticals and firm services.
β’ Oversee the alignment between marketing strategy and production.
β’ Establish processes, workflows, timelines, and standards for efficient, high-quality delivery.
β’ Allocate personnel, budget, and production capacity to high-value initiatives.
β’ Address execution gaps, resource limitations, and process inefficiencies.
β’ Drive demand generation, pipeline creation, revenue growth, and market positioning.
β’ Define objectives and success metrics, monitor performance, and optimize programs and investments.
β’ Collaborate with business and sales leaders on growth opportunities.
β’ Act as a strategic thought partner to the Vice President of Marketing.
β’ Translate firmwide, industry, service-line, and international priorities into actionable marketing plans.
β’ Manage personnel, budget, external partners, and production capacity.
β’ Assume broader marketing leadership responsibilities in the absence of the Vice President when appropriate.
β’ Extensive progressive marketing experience, including leadership of multidisciplinary marketing teams.
β’ Proven experience in managing managers and developing high-performing teams.
β’ Experience in leading marketing strategies and programs for industry, service-line, B2B, or professional services.
β’ Strong understanding of demand generation, pipeline development, integrated marketing, and revenue-focused marketing.
β’ Demonstrated ability to convert business strategies into marketing plans and effectively execute those plans.
β’ Strong operational leadership with experience in managing priorities, resources, budgets, workflows, and organizational capacity.
β’ Ability to utilize marketing performance data to assess effectiveness and make informed investment and prioritization decisions.
β’ Strong business acumen with the ability to build effective relationships with senior business, sales, and marketing leaders.
β’ Excellent leadership, communication, decision-making, and stakeholder management skills.
β’ Bachelor's degree in marketing, business, communications, or a related field.
β’ Comprehensive Health Coverage β Medical, dental, and vision.
β’ Retirement & Financial Planning Support β 401(k) with match, financial wellness programs.
β’ Generous Paid Time Off β Vacation, sick time, holidays, parental leave, and volunteer days.
β’ Flexible Work Arrangements β Hybrid or remote options, with flexible hours.
β’ Performance-Based Bonus β Discretionary bonuses.
β’ Professional Development Opportunities β Tuition reimbursement, certifications, and mentorship.
β’ Career Growth & Internal Mobility β Clear paths for advancement and role transitions.
β’ Inclusive & Supportive Culture β DEI initiatives, employee resource groups, and wellness programs.
β’ Competitive compensation.
β’ Opportunities for professional advancement.
Aria InsurTech
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