Director of Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Revaly’s marketing and go-to-market strategy, aligning company and product priorities with measurable outcomes for pipeline, adoption, and revenue.

• Oversee product marketing for both current and future Revaly offerings, simplifying complex payment technologies and product capabilities into effective positioning, messaging, value propositions, and go-to-market strategies.

• Develop and enhance the narrative for the Payment Performance Management category through storytelling, market education, and thought leadership initiatives.

• Manage product launches and go-to-market programs from strategic planning through to execution.

• Create competitive positioning and gather market intelligence.

• Spearhead demand generation strategies across digital platforms, content, email, SDR, field marketing, and owned channels.

• Collaborate with Sales on creating enablement materials, talk tracks, battle cards, customer stories, and outbound marketing assets.

• Direct content and executive thought leadership strategies.

• Initiate co-marketing programs with strategic partners, platforms, issuers, and channel relationships.

• Manage field marketing activities such as conferences, webinars, roundtables, customer events, and executive engagement programs.

• Set up marketing KPIs, attribution models, reporting, and operational rhythms that correlate with engagement, funnel conversion, pipeline contribution, and revenue impact.

• Construct scalable marketing systems, processes, automated workflows, and AI-enhanced operational methods.

• Lead, mentor, and cultivate a team of marketing specialists.

• Act as Marketing’s strategic voice across Sales, Product, Customer Success, Partnerships, and Executive Leadership.

⛳️ Requirements

• 5–7+ years of experience in product marketing, preferably within payments, fintech, payment infrastructure, or intricate B2B technology.

• In-depth understanding of the payments ecosystem, including the needs of merchants and issuers, challenges in payment approvals, and the integration of technology.

• Proven ability to translate complex technical products into clear positioning, distinctive messaging, customer value propositions, and go-to-market strategies.

• Experience managing product marketing for launches, market and customer research, competitive intelligence, positioning, messaging, sales enablement, and user adoption.

• Experience in building or shaping an emerging market category.

• Experience in leading and developing a team of marketing professionals.

• Demonstrated success in creating integrated B2B demand generation programs and linking marketing activities to pipeline and revenue results.

• Strong analytical skills and experience with marketing KPIs, funnel reporting, attribution, and performance evaluation.

• Experience collaborating with Product, Sales, Partnerships, Revenue Operations, Customer Success, and executive teams.

• Interest or familiarity with AI-powered productivity tools.

• Composed and confident communication skills, capable of thriving in fast-paced, high-responsibility environments.

🏝️ Benefits

• Unlimited paid time off

• 100% remote work

• Flexible hours

• Comprehensive health benefits package effective from day one