Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the narrative and go-to-market strategy for Redwood, enhancing the digital presence across all business sectors.

• Oversee a small marketing team dedicated to implementing the company’s marketing strategy.

• Create positioning and messaging frameworks for the recycling, materials, and Redwood Energy sectors.

• Direct go-to-market strategies for new product launches, partnership announcements, and significant commercial achievements.

• Identify customer personas, outline decision-making journeys, and validate messaging with commercial and business development teams.

• Manage competitive positioning and keep track of the competitive landscape.

• Produce sales and enablement materials, including one-pagers, pitch decks, capability briefs, and frameworks for RFP responses.

• Establish and uphold Redwood Materials’ brand voice, visual standards, and editorial perspective.

• Contribute to a cohesive company narrative that integrates various business lines under Redwood’s mission.

• Simplify technical work into clear, credible narratives for non-technical audiences.

• Develop the marketing operating system, which includes an editorial calendar, campaign frameworks, asset library, and analytics stack.

• Forge collaborative relationships with product, business development, policy, and communications teams.

• Align with leadership on strategic priorities and emerging narrative opportunities.

• Collaborate with PR and communications on earned media, executive profiling, brand reputation, and crisis management.

• Enhance market positioning and improve communication clarity for enterprise and technical audiences.

⛳️ Requirements

• A minimum of 10 years in B2B product marketing, with at least 3 years in a leadership role or function.

• Extensive experience in technical product storytelling within clean energy, advanced manufacturing, industrial technology, defense technology, or related fields.

• Proven capability to develop and manage a comprehensive go-to-market strategy, including campaign execution.

• Excellent writing skills, encompassing executive briefs, customer-facing one-pagers, and outlines for conference keynotes.

• Experience in marketing to enterprise procurement and business development audiences, as well as government or policy stakeholders and engineering talent.

• Ability to operate effectively without the support of a large team or major agency.

🏝️ Benefits

• Compensation commensurate with experience.