Director of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of implementing the Brand & Demand strategy to establish authority in the Software-Defined Automation category and drive demand.

• Enhance CrossnoKaye’s analyst presence through briefings and relationship building.

• Develop Account-Based Marketing initiatives targeting the Top 200 North American food processors.

• Execute paid LinkedIn ABM campaigns, trade-publication native advertisements, SEO/AEO/web initiatives, and an ROI calculator supported by customer evidence.

• Increase the marketing-sourced pipeline from below 15% to around 30% of the funnel, utilizing attribution and dashboards.

• Manage the three-tier events strategy, which includes the Innovation Summit, food-processing trade shows, road shows, and executive dinners.

• Collaborate with product and sales teams to create a product marketing and launch framework for ATLAS.

• Provide the sales field with sales strategies, buying signals, contact information, references, customer marketing materials, and establish a customer advisory board.

• Build and lead the marketing team through recruitment, agency management, and budget responsibilities.

• Report directly to the Chief Revenue Officer.

• Achieve milestones in positioning, funnel management, event coordination, analyst relations, ABM, product launches, pipeline development, and team building within the first 3, 6, and 9 months.

⛳️ Requirements

• Over 12 years of experience in B2B technology marketing.

• More than 5 years of experience in leadership roles.

• Background in industrial software or automation is essential.

• Strong understanding of heavy industries, including food processing, chemicals, petrochemicals, energy, metals, or cement.

• Familiarity with Software-Defined Automation (SDA), Software-Defined Controls (SDC), advanced process control (APC), and/or industrial AI.

• Demonstrated success in building brand awareness and executing demand generation strategies in an industrial software setting.

• Proven track record of owning and achieving marketing-sourced pipeline targets.

• Hands-on experience in analyst relations with organizations such as ARC, LNS, IDC, Gartner, or similar.

• Experience in managing flagship owned events and multi-show trade programs that generate pipeline.

• Cross-functional collaboration experience with sales and product teams.

• Successful history of launching cutting-edge technology into conservative markets.

• Experience in category creation is a plus.

• An engineering or controls/automation background or relevant degree is preferred.

• Proficiency with HubSpot/Salesforce, 6sense/Demandbase, and LinkedIn ABM is an advantage.

• Experience in scaling marketing at a growth-stage company from approximately $25M towards $100M in revenue is a plus.

🏝️ Benefits

• Company-wide bonus.

• Equity options.

• Comprehensive health, dental, and vision insurance.

• 401(k) retirement plan.

• Parental leave policy.

• Untracked paid time off (PTO) and sick days.

• Reimbursement for cell phone expenses.

• Opportunities for personal and professional growth.

• An inclusive culture that prioritizes well-being and professional development.