Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive marketing and demand-generation strategy for Syncrofy and Managed Services.

• Create and oversee programs across various channels, including ABM, paid search/social, SEO, email, content, webinars, events, nurture campaigns, and more.

• Identify target accounts, industries, buyer personas, and buying committees.

• Design campaigns and messaging that produce qualified leads in the enterprise and mid-market segments, converting them into closed-won sales opportunities.

• Build and enhance lead-generation, nurturing, scoring, and conversion programs.

• Collaborate closely with the Sales team to ensure marketing campaigns align with revenue and pipeline goals.

• Produce content such as case studies, whitepapers, webinars, solution briefs, industry insights, and thought leadership materials.

• Lead digital marketing initiatives, website conversion efforts, SEO, paid advertising, and social media programs.

• Develop targeted marketing initiatives specifically for the Managed Services sector.

• Establish Syncrofy's market presence in areas such as supply-chain visibility, EDI managed services, order lifecycle optimization, and operational intelligence.

• Manage marketing analytics, attribution, reporting, and the technology stack associated with marketing.

• Identify, assess, and oversee external agencies, freelancers, and vendors as necessary.

• Regularly test, analyze, and refine marketing programs based on pipeline performance and ROI.

• Establish and oversee the company’s marketing processes, priorities, and strategic roadmap.

• Plan, organize, and lead industry trade shows for Syncrofy and EDI Managed Services that generate leads and convert them into closed-won sales opportunities.

⛳️ Requirements

• Over 8 years of experience in B2B marketing, with a strong emphasis on demand generation.

• Highly motivated and results-oriented marketing leader who takes initiative.

• Proven success in generating a qualified sales pipeline and revenue that translates into a high percentage of closed-won sales opportunities.

• Experience in marketing complex B2B products or services with multi-person buying processes.

• Strong background in ABM, digital marketing, content creation, email marketing, paid media, and marketing automation.

• Deep understanding of the B2B sales funnel and the alignment between Marketing and Sales.

• Data-driven mindset with the capability to link marketing activities to pipeline and revenue outcomes.

• Exceptional communication and content development abilities.

• Comfortable operating independently as a one-person marketing department, crafting strategy while executing tasks personally.

• Highly entrepreneurial, self-motivated, and capable of working with significant autonomy.

• Experience in one or more sectors: B2B SaaS, enterprise software, supply chain, EDI managed services, B2B integration, supply-chain visibility, managed services, IT services, supply chain and logistics technology, retail, CPG, or distribution.

• Experience in marketing complex EDI Managed Services, supply chain, or enterprise technology solutions is a significant advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Flexible work environment with opportunities for remote work.

• Professional development and training opportunities.

• Collaborative team culture that values innovation and creativity.