Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the performance and conversion rates of Google AdWords.

• Decrease cost per lead while ensuring a steady and predictable lead volume.

• Create a roadmap for lead diversification that includes social advertising, email campaigns, events, SEO, and AIO.

• Segment and activate the HubSpot database for existing customers, unconverted leads, and unappointed leads.

• Develop and implement value-driven email marketing journeys.

• Establish a referral program aimed at individual referrers, business groups, and community networks.

• Manage automation and communications that convert booked leads into sales-ready attendees.

• Provide marketing performance reports to executive leadership.

⛳️ Requirements

• Strong skills in content creation, storytelling, marketing funnels, and acquisition marketing.

• Demonstrated success in managing and optimizing Google AdWords on a large scale.

• Proficiency in HubSpot CRM, including database management, segmentation, and email marketing automation.

• Experience in funnel design and conversion rate optimization across both paid and organic channels.

• Accountability for marketing performance based on commercial metrics: CPL, show rates, and pipeline volume.

• Ability to report to executive leadership with clear, data-driven accountability.

• AES overlap is required.

• Experience in marketing to entrepreneurial businesses.

• Familiarity with marketing to a global audience, particularly in the US, Australia, Canada, and the UK.

• Experience with remote staffing.

🏝️ Benefits

• Remote position.

• Flexible location.

• Flexible schedule.

• Full-time contractor arrangement.