Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, mentor, and cultivate the marketing team for the Business Unit across CYTENA and DISPENDIX.

• Create and implement the annual marketing strategy, business plans, and budget that align with commercial growth goals.

• Generate demand through integrated marketing campaigns, digital marketing initiatives, scientific events, webinars, content marketing, and customer advocacy efforts.

• Establish product positioning, messaging, value propositions, and go-to-market strategies in collaboration with Product Management and Sales.

• Oversee commercial marketing assistance for new product introductions and launches.

• Collaborate with Sales leadership to enhance lead generation, lead conversion, customer engagement, and pipeline development.

• Design and execute sales enablement programs, tools, and content aimed at promoting revenue growth.

• Monitor, analyze, and optimize marketing performance using KPIs, pipeline metrics, campaign analytics, and ROI assessments.

• Leverage customer insights, market intelligence, and competitive analysis to guide marketing strategies and investment choices.

• Work alongside Corporate Marketing, CRM, Digital Marketing, Web, and Creative teams to ensure effective execution and brand consistency.

• Foster relationships across Sales, Product Management, Service, Applications, and Leadership teams.

• Act as the Marketing representative in cross-functional and global business initiatives.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field; advanced degrees are preferred.

• Over 8 years of progressive marketing experience, including leadership roles.

• Experience ideally within life sciences, biotechnology, laboratory instrumentation, medical technology, or a relevant B2B technology sector.

• Proven success in leading and nurturing marketing teams in a dynamic, growth-focused environment.

• Strong background in demand generation, product marketing, commercial marketing, go-to-market strategies, and sales enablement.

• Demonstrated ability to develop and implement strategic marketing plans that yield measurable business outcomes.

• Comprehensive understanding of digital marketing, marketing automation, CRM systems, content strategy, events, and customer engagement initiatives.

• Capability to translate complex scientific and technical concepts into engaging, customer-centric messaging.

• Exceptional analytical, organizational, and project management skills.

• Strong communication, presentation, and stakeholder management skills.

• Experience working effectively within cross-functional and global organizations.

• Professional fluency in English is mandatory.

• Willingness to travel domestically and internationally as necessary.

🏝️ Benefits

• Flexible working model.

• Agile start-up environment with a flat organizational structure and cross-functional teams.

• Team events and team-building activities.

• Equal opportunity, collaborative, and supportive workplace.

• Opportunity to contribute to medical innovation and the development of new medicines and treatments.