Director of Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lifecycle marketing strategy targeting both patient and provider groups.

• Lead and oversee the Lifecycle Marketing team.

• Manage the patient lifecycle from the first point of contact through to treatment objectives and future mental healthcare requirements.

• Ensure a positive, supportive, and clinically appropriate experience for providers using Rula.

• Create and manage communications through various channels, including email, SMS, and push notifications.

• Initiate new lifecycle marketing programs and conduct tests across different lifecycle components.

• Enhance and elevate experiences for both patient and provider audiences.

• Collaborate with Product and Strategy & Operations teams to improve patient and provider interactions.

• Work in partnership with the Growth Product and Engineering teams to develop necessary tools and experiences.

• Cooperate across the Marketing department to convey the Rula brand narrative and ensure a seamless journey for patients and providers.

• Contribute to Rula's ongoing growth and success.

⛳️ Requirements

• A minimum of 10 years in marketing experience.

• At least 4 years in a leadership role managing people.

• Demonstrated experience in establishing a lifecycle function, including the recruitment, onboarding, and management of a diverse team comprising full-time employees, embedded technical teams, and external contractors.

• Over 5 years of experience in complex consumer lifecycle marketing covering email, SMS, and push notifications.

• Proven ability to collaborate with and influence senior leadership across Product, Engineering, Operations, and Analytics/Finance teams.

• Experience in launching integrated customer journey initiatives and managing cross-functional workflows.

• Proficient in managing marketing budgets, forecasting ROI, and improving business unit metrics such as CAC, LTV, and churn reduction.

• Demonstrated success in designing and scaling multi-channel lifecycle marketing strategies that effectively enhance acquisition, retention, and reactivation.

• Preferred: Experience in scaling complex lifecycle programs from 1 to 100.

• Preferred: Background in lifecycle marketing for ongoing or high-frequency service-oriented businesses.

• Preferred: Familiarity with defining governance and compliance standards for email/SMS/push communications.

• Preferred: Experience within a fast-paced mid/later-stage startup or growth-oriented company.

• Preferred: Knowledge of navigating regulated industries, patient privacy, and HIPAA compliance in marketing communications.

• Must reside in the United States; currently, we are not hiring in Hawaii.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation and benefits package.

• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA options.

• Access to a 401(k) plan.

• Generous time-off policies, featuring two company-wide shutdown weeks each year for self-care (applicable for most employees).

• Paid parental leave for all parents, encompassing birthing, non-birthing, adopting, and fostering.

• Employee Assistance Program (EAP).

• Quarterly departmental stipend for team-building activities or in-person events.

• Community and employee resource groups.

• Stipend for new hire home office setup.

• Monthly $50 stipend for internet or cell phone expenses.

• Year-round wellness initiatives.

• Monthly $50 wellness stipend.

• Equity options.

• Performance bonuses.