Director of Growth Product – Monetization

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take ownership of OurFamilyWizard's growth strategy from start to finish, reporting directly to the Chief Product Officer while collaborating with Marketing on acquisition, lifecycle, and brand initiatives.

• Define conversion and monetization priorities, leading execution across direct-to-consumer, professionally referred, and court-directed pathways.

• Create shared metrics, develop a high-velocity experiment portfolio, and conduct regular growth reviews.

• Link acquisition strategies and Customer Acquisition Cost (CAC) with activation, conversion, engagement, and retention metrics.

• Oversee pricing, packaging, and monetization of new products across app stores and the web.

• Assess tier value, upgrade paths, and pricing adjustments using insights from customers and unit economics.

• Enhance engagement and referral processes among attorneys, mediators, therapists, custody evaluators, and courts.

• Streamline the transition from recommendations or mandates to long-term customer value.

• Collaborate on professional product strategy to provide guidance on pricing, value, and monetization of new offerings.

• Partner with Data, AI, Marketing, and Engineering teams to enhance experimentation, instrumentation, segmentation, and lifecycle capabilities.

• Develop a replicable strategy for international expansion and create an agile conversion funnel technology stack that can scale across brands.

• Align Product, Marketing, Engineering, and Data teams around mutual priorities, translating strategy into experiments and measurable results.

• Utilize AI for research, modeling, and experimentation purposes.

⛳️ Requirements

• 7–10+ years of experience in building and leading consumer growth or monetization strategies, with accountability for measurable outcomes throughout the entire funnel.

• Direct ownership of subscription pricing or packaging decisions, including price changes, repackaging, or new-product monetization, along with insights from past challenges.

• Strong business acumen with a deep understanding of CAC, LTV, retention, payback, ARPU, and cohort performance metrics.

• Exceptional data fluency and expertise in statistical analysis.

• Outstanding communication and influencing abilities.

• Hands-on project management experience and the capacity to work effectively with engineering teams, from managers to individual contributors.

• Technical fluency that fosters seamless collaboration with engineering partners.

• Knowledge of App Store, Google Play, and web subscription mechanics.

• Experience with B2B2C growth, professional referral networks, international expansion, or high-trust products is highly advantageous.

• Awareness of the current limitations and near-term possibilities of AI optimization and personalization.

🏝️ Benefits

• Medical: In Tandem covers 100% of the premium for employees and 99% for all additional family members.

• 401k: Offers up to a 4% match with immediate vesting.

• Paid leave for all new parents.

• Learning & Development stipend available for employees.

• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day).

• Personal Time Off: 15 days for 0–1 years of employment + 20 days for 1–3 years of employment.

• A supportive and flexible working environment – work from anywhere!