Director of Field Marketing

This is a fully remote position, open to applicants in Massachusetts, +1 more state.

📋 Description

• Collaborate closely with regional sales leaders and territory owners to create integrated marketing strategies aligned with each region's target account list.

• Develop region-specific program mixes that include events, account-based marketing (ABM), social media, and direct mail to enhance pipeline development and expedite deal closures.

• Integrate regional plans into the overall company marketing strategy, ensuring alignment of priorities, budget, and performance metrics.

• Share responsibility for regional pipeline and revenue contributions in partnership with sales.

• Oversee the comprehensive execution of regional plans by coordinating efforts across marketing, sales, and operations teams.

• Manage the ABM strategy in collaboration with sales, focusing on targeting, orchestration, and follow-through for key accounts.

• Direct the planning and execution of partner marketing initiatives, including joint programs, events, and demand generation activities.

• Spearhead the strategy and planning for major standalone events, such as THREATCON1, RSAC, Black Hat, and ISAC summits.

• Take full ownership of event objectives, attendee experience, budget management, and measurable outcomes from start to finish.

• Recruit, manage, and develop an events and field marketing specialist.

• Establish priorities and delegate execution across various regional, partner, and flagship programs.

• Expand the team as regional marketing efforts grow.

• Define and report on pipeline metrics, influenced revenue, and program return on investment (ROI) by region.

• Create playbooks, calendars, and processes to facilitate scalable regional marketing initiatives.

• Report directly to the Chief Marketing Officer (CMO).

⛳️ Requirements

• 7+ years of experience in field marketing, regional marketing, or integrated demand generation, including roles in strategic or leadership positions.

• Demonstrated success in developing marketing plans in close collaboration with sales to drive measurable pipeline results.

• Proficient in managing the complete program mix (events, ABM, social media, direct mail) and partner marketing efforts.

• Experience overseeing large-scale events from inception to completion.

• Background in hiring, managing, and nurturing direct reports.

• Strong strategic thinking combined with hands-on execution capabilities.

• Ability to support both U.S. and international programs across various time zones.

• Exceptional communication and cross-functional leadership skills.

• Experience in B2B technology, cybersecurity, or SaaS environments.

🏝️ Benefits

• Unlimited paid time off (PTO).

• 401k plan with company matching contributions.

• Comprehensive healthcare benefits.

• Generous paid parental leave policy.

• Remote-friendly work environment with flexible scheduling.

• Reimbursement for cell phone and internet expenses.

• Continuous professional development, coaching, and access to learning resources.

• Career advancement opportunities within a rapidly growing team.

• Performance bonuses.

• Equity grants.

• Paid time off.