Director of Field Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop the strategy, operational cadence, and metrics necessary to drive demand for Quandri’s software in key regions.

• Collaborate closely with regional Sales teams to gain insights into markets, target accounts, and pipeline objectives.

• Create a targeted combination of hosted events, sponsored conferences, executive dinners, meetups, local digital initiatives, and other pertinent tactics.

• Formulate the field marketing strategy for specified regions, determine investment areas, and design scalable, repeatable programs.

• Oversee field events from inception to completion, managing venues, vendors, staffing, on-site materials, and execution.

• Organize pre-event outreach, set meeting objectives, outline next steps, and ensure personalized follow-up is documented in HubSpot.

• Establish targets for meetings, qualified opportunities, and sourced and influenced pipeline.

• Analyze results and refine the field marketing strategy accordingly.

• Manage the field marketing budget, assessing programs against costs and pipeline contributions.

• Recruit, mentor, and lead region-specific field marketers as the function grows.

• Report directly to the CMO.

⛳️ Requirements

• A minimum of 5 years in field marketing or regionally focused marketing within a SaaS company.

• Proven experience in building field marketing initiatives from the ground up and establishing repeatable processes.

• Experience supporting multiple regions or distributed Sales teams and tailoring programs to local requirements.

• A successful track record of executing field programs that drive demand and generate measurable sales opportunities.

• Experience managing event or field marketing budgets and making investment decisions based on outcomes.

• Background in hiring, mentoring, or managing marketers as teams expand.

• Exceptional organizational skills and attention to detail, with the capability to oversee multiple programs, events, and stakeholders simultaneously.

• A collaborative, hands-on mindset: you are prepared to execute programs personally as well as define the strategy.

• Familiarity with HubSpot for tracking, measuring, and reporting field and event activities.

• Willingness to travel approximately 40% for events and customer engagements during the regional team build-out; travel is expected to reduce to around 20% once marketers are established in their regions.

🏝️ Benefits

• Employee stock options granted based on experience level at the time of hire, subject to a standard vesting schedule.

• Comprehensive health benefits, including a $500 Lifestyle Spending Account.

• Four weeks of paid vacation annually.

• Flexibility to work from anywhere in the world for 60 calendar days each year.

• Parental leave top-ups: 6 months for birthing parents, and 8 weeks for non-birthing parents (up to $100,000 annual salary).