Director of Emerging Categories – Markets

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Define and monitor KPIs for each emerging market or category in collaboration with senior leadership.

• Develop and implement execution roadmaps for each vertical.

• Identify the requirements for testing, CRM, website, media, content, and other aspects for each market or category.

• Coordinate the teams necessary to fulfill each roadmap.

• Highlight market- or category-specific requirements that do not conform to the standard playbook.

• Collaborate with Finance, Product, and Operations to address shortcomings in existing processes.

• Convert emerging business-unit needs into concise briefs and actionable plans for marketing functions.

• Establish credibility and alignment with senior leadership regarding the pace and direction of each emerging vertical.

• Organize proof-of-concept testing to support additional investment or inform shifts in strategy.

• Report to the Senior Director of Integrated Marketing.

⛳️ Requirements

• Over 8 years of experience in marketing, brand, or business strategy.

• Proven track record of incubating and expanding startup-style categories or business units from inception, rather than merely operating within an established framework.

• Experience in markets outside the United States.

• Understanding of the distinct behaviors of new markets or categories compared to core, established businesses.

• Capability to establish KPIs and roadmaps with senior leadership, being accountable for validating or invalidating a test prior to scaling.

• Strong skills in cross-functional coordination.

• Ability to translate the needs of a smaller or newer business unit into clear briefs that all marketing functions can execute.

• Capacity to partner with Finance, Product, and Operations to identify gaps in existing processes and advocate for the needs of a new vertical.

🏝️ Benefits

• Competitive base salary along with an annual bonus based on individual and company performance.

• 21 days of paid vacation plus all federal holidays.

• Comprehensive health benefits including health, dental, vision, and mental health coverage.

• 16 weeks of paid leave for birth parents and 8 weeks for non-birth parents.

• 55% discount on Lola Blankets for friends and family.

• Opportunities for professional growth within Lola Blankets.