Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of integrated demand generation as a senior contributor, generating a reliable and high-quality pipeline from key brand accounts.

• Collaborate with Brand and Product Marketing, Design, Outbound, and Revenue Operations teams.

• Oversee a specialized agency for paid media initiatives.

• Design and implement integrated campaigns encompassing paid search, paid social, webinars, content programs, email marketing, and website conversion.

• Create account-based initiatives and intent-driven targeting in partnership with Sales.

• Align outreach priorities with the Outbound Leader.

• Convert audience insights and positioning into campaign themes, offers, and buyer journeys.

• Manage paid media partners, oversee budgets, and enhance channel and campaign efficiencies.

• Collaborate with Revenue Operations on nurturing, tracking, attribution, routing, and sales transitions.

• Evaluate marketing-sourced qualified pipeline, conversion rates, and revenue contributions; report findings and optimize performance.

• Report directly to the SVP Marketing and work closely with relevant marketing and commercial teams.

⛳️ Requirements

• Minimum of 7 years of experience in B2B demand generation, growth marketing, or campaign management.

• Proven success in generating measurable qualified pipelines through integrated campaigns.

• Proficient in paid media, email nurturing, web conversion, and account-based marketing.

• Strong analytical skills, agency management experience, and ability to execute cross-functionally.

• Background in ecommerce, agencies, premium retail, or B2B technology and services is preferred.

• Familiarity with CRM, marketing automation, and attribution tools is preferred.

• Experience in developing webinars, content syndication, and intent-based programs is preferred.

• Practical experience utilizing AI to enhance campaign execution and analysis is preferred.

🏝️ Benefits

• No benefits, perks, or compensation extras are specified in the posting.