Director of Demand Generation

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take charge of the strategy and execution for establishing a reliable enterprise demand engine.

• Identify target accounts, ideal customer profile (ICP), segmentation, messaging, and create a consistent path from initial contact to pipeline.

• Lead the enterprise demand strategy, focusing on target accounts by leveraging market data, intent signals, AI, and cutting-edge tools.

• Develop and manage Account-Based Marketing (ABM) programs centered on enterprise challenges, buying signals, and growth opportunities.

• Collaborate with Sales on account selection, campaign strategy, handoff processes, feedback loops, and operational rhythms.

• Broaden outreach to new buying audiences, including leaders in analytics and data science.

• Convert customer advocacy and word-of-mouth into sustainable demand through references, customer success stories, executive champions, and community initiatives.

• Manage the Demand Generation budget and channel strategy encompassing paid media, content, email/lifecycle marketing, events, webinars, and sponsorships.

• Establish program priorities and evaluate impact, linking programs to pipeline outcomes.

• Construct the Demand Generation operating system, which includes pipeline modeling, reporting, attribution, funnel measurement, and performance tracking.

• Utilize data to continually enhance programs and spending decisions, even with incomplete attribution or data.

• Supervise and mentor one direct report while managing relationships with agencies and contractors.

⛳️ Requirements

• 6–10 years of experience in Demand Generation with direct responsibility for pipeline metrics.

• Proven experience in establishing an ABM or enterprise demand strategy from the ground up.

• Demonstrated ability to generate pipeline in enterprise sales settings characterized by lengthy, multi-stakeholder buying cycles.

• Experience in defining an ICP and creating messaging tailored to various audiences.

• Proficient in utilizing intent, signal, and other Demand Generation tools in a hands-on manner.

• Strong grasp of paid acquisition strategies; capable of setting strategy, managing budgets, and holding agencies accountable.

• Excellent analytical capabilities and a practical approach to attribution, funnel reporting, and pipeline modeling.

• Proven history of collaboration with Sales teams.

• Nice to have: experience marketing to marketers or selling martech, measurement, or analytics.

• Nice to have: experience in a company transitioning from mid-market to enterprise.

• Nice to have: familiarity with advertising technology, media buying, and marketing analytics.

• Nice to have: experience displacing established legacy vendors.

• Nice to have: early-stage experience in building demand generation functions.

• Must have authorization to work legally in the United States for Haus.

🏝️ Benefits

• Flexible PTO - take time when you need it!

• Equity – be part of a startup environment with an ownership stake in our successes.

• Comprehensive health, dental, and vision insurance - multiple plan options to choose what fits you best.

• Work-from-home stipend to support the setup you need for productivity.

• Events & Offsites – opportunities to connect and celebrate in person!

• Free Lunch – enjoy a meal on us when working from the office (hub locations include SF, NYC, and Seattle).

• New Parent Leave – take time off to welcome your newest Hausmate.

• Preference for candidates located within commuting distance of offices in San Francisco, Seattle, and New York City.