Director of Customer Marketing – Advocacy

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform customer marketing into a strategic growth initiative that influences market share, mindshare, and brand awareness.

• Develop an AI-driven system to swiftly identify, match, and activate customer voices at scale.

• Substitute manual and inconsistent processes with automation and AI solutions.

• Position the customer voice at the heart of MongoDB’s brand story and marketing campaigns.

• Spearhead customer storytelling and content creation across various formats, including case studies, videos, and executive viewpoints.

• Recruit and prepare customer speakers for major events, keynotes, webinars, and brand promotions.

• Facilitate connections between customers and media, analysts, and industry influencers.

• Establish the charter, operational framework, and multi-year strategy for customer marketing.

• Direct the global strategy for attracting and fostering a diverse customer community.

• Integrate customer proof into brand campaigns, product launches, demand initiatives, and sales dialogues.

• Gather customer insights to guide Product and Product Marketing positioning, messaging, and launches.

• Define key performance indicators (KPIs) and develop an attribution model that links customer proof to business outcomes.

• Cultivate executive sponsorship across various cross-functional teams.

• Articulate team vision, priorities, and metrics; recruit, mentor, and develop a high-performing global team.

• Manage budget, agencies, and marketing tools.

• Lead the customer marketing team in the AMER and EMEA regions.

⛳️ Requirements

• Over 10 years of B2B marketing experience, including substantial leadership in customer marketing, advocacy, or customer-driven brand initiatives at an enterprise software, cloud, data, or developer-focused organization.

• More than 5 years of experience leading teams, including managing managers and teams across different regions.

• Proven ability to innovate and implement changes in customer marketing or advocacy programs.

• Practical experience in utilizing AI and automation to enhance customer marketing or advocacy operations.

• Demonstrated success in building or scaling a customer marketing function through significant growth or transformation, yielding measurable outcomes.

• Outstanding storytelling skills and editorial acumen.

• Experience in integrating customer voices across brand campaigns, communications, social media and influencer marketing, events, and product launches.

• Proven achievements in developing customer advocacy and co-marketing initiatives.

• Executive presence and capability to engage C-level customers effectively.

• Experience in establishing cross-functional operational frameworks with explicit ownership, dependencies, and accountability.

• Adaptability in a fast-paced, technical, AI-driven environment.

• Preferred: experience in marketing to enterprises and startups, technical buyers or developers, and executive decision-makers.

• Preferred: familiarity with AI-enabled advocacy or customer evidence platforms.

• Preferred: background in supporting executive communications, keynote development, or large-scale customer events.

• Preferred: experience providing customer proof for earnings, investor, or analyst materials at a public corporation.

• Preferred: recognized presence in the customer marketing community.

🏝️ Benefits

• Equity.

• Participation in the employee stock purchase plan.

• Flexible paid time off.

• 20 weeks of fully-paid gender-neutral parental leave.

• Assistance with fertility and adoption.

• 401(k) retirement plan.

• Mental health counseling services.

• Inclusive health insurance coverage for transgender individuals.

• Comprehensive health benefits offerings.

• Employee affinity groups.

• A supportive and enriching workplace culture.

• Necessary accommodations for disabilities throughout the application and interview process.