Director of Consumer Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of consistent and ongoing engagement with end users through email, direct mail, and various lifecycle channels.

• Design and implement consumer marketing campaigns from the initial strategy phase to launch and subsequent analysis.

• Collaborate with the Product team on go-to-market strategies for new features and product marketing initiatives, including positioning, messaging, and launch plans.

• Develop and oversee lifecycle/email marketing programs, encompassing onboarding, activation, retention, and re-engagement flows.

• Create and assess offline tactics as part of a comprehensive engagement strategy.

• Segment and target end users based on their behavior, product usage, and lifecycle stage.

• Provide regular reports to the CMO regarding campaign performance, engagement metrics, and program effectiveness.

• Continuously test, measure, and refine tactics to enhance engagement and retention results.

• Work collaboratively with Client Success and partner teams to ensure that end-user communications align with each white-label partner's branding and requirements.

• Report directly to the CMO while closely collaborating with Product, Growth, and Client Success teams.

⛳️ Requirements

• 5-8 years of experience in consumer or product marketing, preferably within a fintech, financial services, or consumer-focused organization.

• Proficient in utilizing AI and contemporary marketing tools, eager to leverage the latest technology for efficiency and effectiveness.

• Resourceful and ownership-oriented, capable of figuring things out and completing tasks independently.

• Expertise in using data to drive engagement and conversion strategies.

• Proven track record in planning and executing multi-channel campaigns.

• Experience with direct mail or other offline/owned channels is a significant advantage.

• Comfortable working collaboratively across Product, Growth, and Client Success teams.

• Strong analytical skills; adept at defining metrics, reporting performance, and making data-informed decisions.

• Excellent written communication skills; skilled in writing and editing consumer-facing content.

• Experience in marketing to end users within a white-label or B2B2C context is a plus.

• A builder's mindset; adaptable in a lean, high-ownership environment where multiple roles may be required.

🏝️ Benefits

• Competitive salary

• 401(k) & Employer Match

• Work from anywhere

• Health insurance & wellness benefits

• Equity compensation

• Generous parental leave

• Unlimited vacation

• Company offsites

• Unlimited access to financial professionals