Director of Client Acquisition – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate the yearly homeowner acquisition strategy and convert installation objectives into targets for leads, qualifications, applications, and contracts.

• Set targets for central marketing, regional acquisition, reactivation, referral, and partnership channels.

• Maintain a cohesive forecast and initiate corrective measures when lead volume, quality, conversion, or capacity dips below the targeted levels.

• Oversee, mentor, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports.

• Spearhead the central marketing strategy and campaign implementation, which includes email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing.

• Set standards for lead response, qualification, ownership, routing, and transitions between central and regional teams.

• Collaborate with regional and functional leaders to synchronize channel plans, targets, source tracking, follow-up standards, and performance evaluations.

• Work alongside the Data team to sustain funnel definitions, dashboards, forecasts, and source attribution.

• Convey performance, risks, and resource requirements to leadership.

• Represent client acquisition in planning, budgeting, staffing, and cross-functional decision-making processes.

• Create a unified acquisition system with shared targets, clear channel ownership, prompt lead follow-up, effective conversion, measurable referral and partnership outcomes, and dependable forecasting.

• Lay the groundwork for transitioning day-to-day campaign leadership to a future Central Client Acquisition Marketing Manager.

⛳️ Requirements

• Proven leadership experience in client acquisition, marketing, intake, outreach, enrollment, demand generation, or a similar role.

• Experience in managing teams and directly leading multi-channel marketing initiatives.

• Extensive knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting.

• Ability to translate production goals into quantifiable pipeline targets and utilize CRM and performance data to inform decisions.

• Exceptional strategic planning, prioritization, communication, coaching, and cross-functional leadership abilities.

• Dedication to equitable access and respectful engagement with diverse communities.

• Experience in clean energy, housing, nonprofit, community development, or another mission-driven sector is preferred.

• Availability for rare night and weekend work may be necessary.

• For work-related travel vehicle use/reimbursement, a valid driver’s license and a clean driving record are required.

• Candidates hired in California must successfully undergo screening for specified illegal substances in California.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision/Eye Care insurance.

• 5 weeks of paid time off (PTO).

• 13 paid holidays.

• Commuter Checks.

• 403b Retirement Plan.

• Employee Assistance Program (EAP).

• Flexible Spending Account (FSA).

• Health Savings Account (HSA).

• Short-Term Disability (STD) insurance.

• Long-Term Disability (LTD) insurance.

• Accidental Death & Dismemberment (AD&D) insurance.

• Opportunity to work from home.

• Up to 25% travel to regional offices and special projects.

• GRID Alternatives may provide vehicles for work-related travel and/or reimburse for personal vehicle use.