Director of Channel Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the transformation of Channel Marketing from a program-centric support entity into a strategic growth catalyst that aligns Brand strategy, dealer execution, and sales performance.

• Evaluate team capabilities, organizational structure, processes, and financial investments.

• Set KPIs and reporting structures that encompass dealer performance, promotional success, channel investments, and return on marketing expenditure.

• Direct and cultivate the Specialty Retail Channel Marketing team, promoting accountability, growth, collaboration, inclusion, and ownership.

• Create and implement channel marketing initiatives, promotions, dealer engagement plans, and localized activation strategies throughout the Specialty Retail network.

• Collaborate with dealers, Regional Sales Managers, National Account Sales Managers, and dealer network teams to pinpoint growth opportunities and enhance dealer activation.

• Enhance incentive programs and participation rates, including APEX.

• Equip dealers with the necessary tools, training, and support for success in local markets.

• Develop measurement tools to assess channel performance, sales funnel health, and overall business impact.

• Analyze program ROI and refine channel investments utilizing data-driven insights.

• Partner with Brand Marketing, Product Management, Marketing Services, Sales leadership, Retail Performance Optimization teams, and dealer partners across North America.

• Convert brand demand into dealer sales, traffic, conversion rates, revenue, and sustainable channel growth.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• 7-10 years of progressively responsible experience in channel marketing, trade marketing, field marketing, or similar fields.

• Previous experience in people leadership and team development.

• Familiarity with dealer, distributor, indirect sales, or specialty retail networks.

• Strong knowledge of dealer engagement, channel incentives, partner marketing initiatives, and dealer enablement strategies.

• Experience in creating processes, performance metrics, reporting frameworks, and operational structures.

• Background in durable goods, home wellness, manufacturing, or similar specialty retail sectors preferred.

• Proficient in Microsoft Office, particularly advanced Excel and PowerPoint.

• Experience with CRM systems, including Salesforce or similar platforms.

• Familiarity with co-op/MDF management systems, local marketing automation tools, dealer portals, or PIM systems is preferred.

• Exceptional communication, relationship management, project management, analytical, and influencing skills, with the capability to align cross-functional stakeholders and dealer partners.

• Must verify identity and eligibility to work in the United States upon hire and complete the necessary employment eligibility verification form.

• Must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

• Required vision abilities include close vision, color vision, peripheral vision, and depth perception.

🏝️ Benefits

• Work-Life Balance

• Reasonable accommodations for individuals with disabilities

• Equal employment opportunity