Director of Channel Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead the transformation of Channel Marketing from a program-centric support entity into a strategic growth catalyst.

• Direct and cultivate the Specialty Retail Channel Marketing team.

• Evaluate team capabilities, organizational structure, processes, and resource distribution.

• Design and implement channel marketing initiatives, promotions, dealer engagement tactics, and regional activation strategies.

• Integrate enterprise brand efforts with dealer execution to enhance traffic, conversion, and revenue.

• Collaborate with dealers, Regional Sales Managers, National Account Sales Managers, and dealer network teams to uncover growth potential.

• Enhance dealer activation and boost incentive participation.

• Equip dealers with the necessary tools, training, and support for success in local markets.

• Set KPIs, reporting structures, and evaluation tools for dealer performance, promotional success, channel investments, sales funnel health, and overall business impact.

• Assess program ROI and dealer incentive initiatives, including APEX.

• Refine channel investments utilizing data-driven insights.

• Work in tandem with Brand Marketing, Product Management, Marketing Services, Sales leadership, Retail Performance Optimization teams, and dealer partners.

• Harmonize priorities, balance channel requirements, uphold brand consistency, and implement scalable growth strategies across North America.

• Develop a scalable channel marketing organization that propels Specialty Retail growth.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• 7-10 years of increasingly responsible experience in channel marketing, trade marketing, field marketing, or similar areas.

• Previous leadership experience and team development skills.

• Experience working within dealer, distributor, indirect sales, or specialty retail networks.

• Comprehensive understanding of dealer engagement, channel incentives, partner marketing strategies, and dealer enablement approaches.

• Proven track record in building processes, performance metrics, reporting frameworks, and operational structures.

• Background in durable goods, home wellness, manufacturing, or similar specialty retail sectors preferred.

• Proficiency in Microsoft Office, particularly advanced Excel and PowerPoint.

• Experience with CRM systems, including Salesforce or comparable platforms.

• Familiarity with co-op/MDF management systems, local marketing automation tools, dealer portals, or PIM systems preferred.

• Outstanding communication, relationship management, project management, analytical, and influencing skills with the ability to align cross-functional stakeholders and dealer partners.

• Must verify identity and eligibility to work in the United States.

• Must complete the required employment eligibility verification form upon hire.

• Must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

• Specific vision abilities required include close vision, color vision, peripheral vision, and depth perception.

🏝️ Benefits

• Work-Life Balance.

• Reasonable accommodations for individuals with disabilities.

• Equal employment opportunity.