Director of Category and Shopper Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the category narrative by converting data into engaging and actionable stories for Sales, Brand, and leadership teams.

• Provide insight-driven recommendations for joint business planning, assortment strategies, pricing, promotional guidance, and initiatives aimed at revenue growth.

• Equip Sales teams with ready-to-use selling narratives and dashboards to leverage insights and enhance customer interactions.

• Offer category and shopper context to refine brand strategies and pinpoint whitespace opportunities.

• Aggregate syndicated data, internal sales figures, shopper trends, panel metrics, and market intelligence into a practical category viewpoint.

• Collaborate with customer development, Sales, revenue growth management, finance, and brand marketing to ensure alignment in execution and strategy.

• Act as the internal category expert, directing decisions and strategies as the business defends its space and ventures into adjacent categories.

• Enhance and develop reporting and analytical tools for effective insight extraction at national, regional, and channel levels.

• Clearly present complex analyses and recommendations to leadership and retail partners.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related discipline (MBA preferred).

• Over 7 years of experience in Category Management, Category Insights, or Shopper Insights within the CPG or beverage sector.

• Strong grasp of category management, shopper behavior, and retail market analysis.

• Proficient in using syndicated data tools like SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°.

• Advanced skills in Excel (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).

• Strong PowerPoint and data storytelling capabilities to transform data into clear insights and recommendations.

• Experience in supporting sales teams, customer development, and joint business planning with retail partners.

• Ability to convert complex data into actionable insights and compelling selling narratives.

• Excellent cross-functional collaboration skills and the ability to influence teams without direct authority.

• Highly organized and capable of managing multiple projects in a dynamic environment.

🏝️ Benefits

• Bonus Eligible

• Unlimited Vacation

• Sick Days

• Up to 95% of employee and dependent healthcare premiums covered by the company

• Life insurance (both company-paid and voluntary)

• Flexible Spending Accounts

• 401K options (regular and Roth)

• Up to $150/month health and wellness reimbursement

• Up to $100 monthly for cell phone expenses and $50 monthly for Internet (if applicable)

• Employee Discount on Hint Water