Director of Brand Strategy – Business Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and cultivate OLLY's Brand Strategy team to create a high-performing organization.

• Mentor and develop segment leaders, fostering accountability, strategic rigor, and cross-functional leadership.

• Collaborate with Brand Managers to formulate segment growth strategies informed by consumer insights, category dynamics, marketplace trends, and business objectives.

• Identify growth opportunities, challenges, and strategic options within OLLY's portfolio.

• Act as the steward of the OLLY brand across Marketing, Media, Commercial, Finance, Operations, Supply Chain, and Innovation.

• Integrate functional strategies into a cohesive brand and business growth plan.

• Oversee business performance metrics including revenue, market share, household penetration, velocity, distribution, repeat purchases, pricing, mix, and profitability.

• Analyze performance drivers, spot opportunities and risks, set KPIs, and adapt strategies based on outcomes.

• Collaborate with the VP of Brand Strategy & Innovation on significant cross-functional projects and special initiatives.

• Provide structured problem-solving, strategic analysis, and leadership to transition priorities from concept to execution.

• Serve as a trusted advisor to the VP of Brand Strategy & Innovation and act as a connector across the organization.

• Foster alignment around priorities, promote data- and consumer insight-driven decision-making, and focus teams on impactful initiatives.

⛳️ Requirements

• 14+ years of experience in brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership.

• Ideally, experience in ecommerce and media sectors.

• Strong brand and consumer insight capabilities.

• Commercial and financial expertise.

• Proven experience in translating insights into growth strategies that enhance business performance.

• Experience collaborating across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation functions.

• Strong knowledge of forecasting, demand planning, annual business planning, and portfolio management processes.

• Ability to link consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions.

• Proven track record of influencing senior leaders and aligning cross-functional teams around a common vision, priorities, and growth agenda.

• Demonstrated success in leading and developing high-performing teams.

• Capability to navigate between long-term strategic planning, complex problem-solving, and detailed business analysis.

• Proven ability to lead ambiguous, cross-functional initiatives and drive impactful projects from insight to execution.

• Highly collaborative, curious, commercially minded, and action-oriented.

• Must possess authorization to work in the United States without sponsorship.

🏝️ Benefits

• Opportunity to collaborate with an intelligent, inspiring, and exceptionally enjoyable team.

• 100% employer-covered premiums for employee-only medical, dental and orthodontic, and vision insurance.

• 4 weeks of Paid Time Off (PTO).

• Paid holidays.

• 12 Mental Health Days annually.

• 100% paid parental leave.

• Fertility and adoption benefits.

• Annual bonus program.

• 401(k) plan with employer matching.

• Hybrid work stipend.

• Wellness stipend.

• Cell phone stipend.

• Free product offerings.

• Company offsite events held four times a year.