Director of Brand, Integrated Marketing

This is a fully remote position, open to applicants in Oregon, +1 more state.

📋 Description

• Oversee Peak's brand foundations, encompassing positioning, messaging architecture, voice, and both visual and verbal standards.

• Establish creative direction for brand initiatives and campaign projects, including collaboration with agencies and vendors.

• Lead comprehensive campaigns from inception to completion, managing planning, briefing, creative development, launch, and post-campaign analysis.

• Draft and authorize briefs for creative projects, content, public relations, and branch activation.

• Manage the quarterly campaign calendar in conjunction with the Director of Growth Marketing.

• Collaborate with the Product team to successfully launch products, rates, and offers.

• Provide creative alternatives for testing and optimization purposes.

• Oversee and allocate the budget for brand and creative production.

• Foster cross-functional collaboration with departments such as Product, retail/branch, community, Growth, Insights, and Finance.

• Determine ownership and make resource allocation decisions when priorities conflict.

• Prepare campaigns for review and approval by senior leadership.

• Define brand health and creative performance metrics in partnership with Insights and Growth.

• Ensure that brand and campaign initiatives comply with credit union advertising and lending regulations.

• Lead and nurture direct reports in creative services, video and content production, and branch experience.

• Manage relationships with PR and creative agency partners.

• Execute additional duties as assigned.

⛳️ Requirements

• Must reside in Washington or Oregon.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• At least 10 years of experience in brand or integrated marketing with increasing levels of responsibility.

• Minimum of 5 years in a management or leadership role overseeing integrated campaigns from start to finish.

• Proven experience in leading cross-functional go-to-market initiatives.

• Strong judgment in brand and creative matters.

• Experience in integrated campaign planning across paid, owned, earned, and branch channels.

• Proficient in digital and performance metrics that connect brand and creative efforts to business outcomes.

• Excellent project management skills; capable of managing multiple campaigns concurrently.

• Familiarity with credit union advertising and lending compliance regulations, including UDAAP, Reg DD, Reg Z, and NCUA advertising rules.

• Willingness to travel as required.

• Experience in a financial institution or similarly regulated environment is preferred.

• Background in managing creative, PR, and production agency partnerships is preferred.

• Experience in leading a rebranding initiative, merger integration, or similar brand-building endeavor is preferred.

• Peak Credit Union utilizes E-Verify to validate the identity and employment eligibility of individuals hired to work in the United States.

🏝️ Benefits

• Comprehensive medical, dental, vision, and life insurance coverage.

• Company-paid medical, dental, and vision insurance option at 100% for employee-only coverage.

• Health Care Flexible Spending Account (HCFSA).

• Health Savings Account (HSA) with employer contributions.

• Dependent Care Flexible Spending Account (DCFSA).

• Life and Accidental Death & Dismemberment (AD&D) insurance.

• 401(k) retirement plan.

• 8 hours of vacation and 8 hours of sick leave accrued monthly.

• 11 paid holidays.

• 1 floating holiday.

• 16 hours dedicated to self-care.

• 16 hours allotted for volunteer activities.

• Performance-based compensation incentives.

• Benefits for Full-Time Regular employees.