Director of Brand & Growth Partnerships

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Cultivate strategic alliances with prominent financial brands.

• Assist clients in reaching their brand development and performance marketing goals through Benzinga's advertising offerings.

• Assess client objectives and suggest the optimal combination of brand awareness, engagement, lead generation, and performance solutions.

• Assume responsibility for achieving a substantial annual revenue target.

• Identify, develop, and finalize integrated marketing partnerships from start to finish.

• Package and market sponsored content, display ads, native advertising, newsletter sponsorships, homepage takeovers, executive interviews, webinars, events, performance marketing, product launch campaigns, custom research and content, and integrated multi-channel programs.

• Negotiate pricing, packaging, and long-term partnership agreements.

• Create consultative marketing programs that align with client KPIs.

• Secure mid-market to enterprise-level brand deals, including six-figure campaigns.

• Establish and nurture relationships with marketing leaders, growth and acquisition teams, agencies, and media buyers.

• Position Benzinga as a reliable media partner for brand storytelling and investor education.

• Promote repeat business through continuous content initiatives and recurring campaigns.

• Develop and maintain a pipeline of brand marketing opportunities.

• Engage directly with brands and agencies.

• Identify companies investing in brand awareness, such as product launches, funding rounds, and new product introductions.

• Ensure accurate forecasting and CRM discipline.

⛳️ Requirements

• A minimum of 5 years of experience in media sales, digital advertising, branded content or sponsorship sales, or marketing/sales within financial services or fintech.

• A proven history of closing deals and meeting sales quotas.

• Experience in selling integrated digital marketing solutions, such as display ads, sponsored content, native advertising, video, newsletters, performance marketing, lead generation, or custom sponsorships.

• Strong capability to engage senior marketing stakeholders.

• Exceptional communication, presentation, and negotiation skills.

• Experience managing the complete sales cycle from prospecting to closing.

• Preferred: experience in selling sponsored content, video, or integrated media campaigns.

• Preferred: knowledge of brand budget allocation between brand and performance marketing.

• Preferred: existing relationships with marketing teams in financial services, fintech firms, agencies, and media buyers.

• Preferred: experience in closing six-figure+ partnerships.

🏝️ Benefits

• Competitive base salary.

• Uncapped commission structure.

• On-target earnings that align with senior-level brand sales performance.

• Comprehensive benefits package.

• Opportunities for professional growth.